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Cover image for Designed and developed a custom
Designed and developed a custom Shopify storefront for Kasa Chai, a San Francisco-based brand bringing authentic Indian masala chai to homes across the United States. The goal was to create a premium eCommerce experience that reflects the brand's heritage while driving conversions through a clean, intuitive shopping journey. What I Delivered Custom Shopify design and development Responsive, mobile-first user experience Conversion-focused homepage and product pages Custom sections built with Shopify Liquid, HTML, CSS, and JavaScript Brand storytelling pages including Our Story, Brew Guide, Blog, and Contact Performance and usability optimization Outcome The final website blends modern eCommerce design with the warmth and authenticity of the Kasa Chai brand, creating a seamless shopping experience that builds trust and encourages repeat purchases. Live Website: https://kasachai.com
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Cover image for Social media marketing for Jewellery
Social media marketing for Jewellery brand- Love Diamonds by Karina The challenge with luxury brands is that content has to feel aspirational and desirable not salesy. What I did: → Developed the full content strategy and monthly content calendar → Ideated and created posts product showcases, brand storytelling, educational and aspirational content → Planned and managed content shoots directed the visual style and shot selection to match the premium brand identity → Created a UGC-style post to build relatability and social proof alongside the editorial content → Ran paid ads (Meta) to drive foot traffic to the physical store targeting local audiences in Goa → Handled all posting, scheduling and community management across platforms Every post was designed to make someone stop, want it, and remember the brand name.
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