Created and developed an original English-language podcast for an international audience.
The project involved developing the editorial concept, defining its identity and positioning, shaping episode narratives, writing and refining scripts, and preparing the podcast for digital distribution.
Thinking Out Loud explores identity, change, work, relationships, culture, faith, and everyday human experiences through thoughtful reflections and storytelling.
The project combines journalism, editorial development, creative writing, and digital content production, with a focus on building an authentic voice that resonates across cultural and linguistic boundaries.
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🚀 Built a Multi-Touch Attribution Engine & Dashboard
Measuring marketing impact across multi-touch customer journeys is a tough data challenge. I built Vectra Analytics to solve this—a platform that models cross-channel performance using statistical attribution models.
Tech Stack:
Frontend: Streamlit (dark mode UI)
Processing & Viz: Python, Pandas, NumPy, Plotly
Database: SQLAlchemy Async (aiosqlite)
Data Quality: Pydantic v2 validation
Core Features:
Flexible Attribution Models: Switch instantly between First/Last Touch, Linear, Time Decay, and Markov Chains.
Core Metrics: Tracks Attributed Revenue, Spend, Net Profit, and ROAS.
Executive Decision Matrix: Scatter plots mapping Spend vs. Revenue vs. ROAS for fast insights.
#Python (https://www.linkedin.com/search/results/all/?keywords=%23python) | #DataEngineering (https://www.linkedin.com/search/results/all/?keywords=%23dataengineering) | #Streamlit (https://www.linkedin.com/search/results/all/?keywords=%23streamlit) | #Analytics (https://www.linkedin.com/search/results/all/?keywords=%23analytics) | #SoftwareEngineering (https://www.linkedin.com/search/results/all/?keywords=%23softwareengineering) | #DataScience (https://www.linkedin.com/search/results/all/?keywords=%23datascience) | #GrowthAnalytics (https://www.linkedin.com/search/results/all/?keywords=%23growthanalytics)
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Biontea was developed as a complete brand identity and packaging system focused on wellness, balance, and contemporary sophistication. The project combines refined typography, clean layouts, and carefully structured packaging compositions to create a premium yet approachable visual experience. Through the harmony of colors, hierarchy, and minimal graphic elements, the brand achieves strong shelf presence while reinforcing authenticity, calmness, and everyday ritual.
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