Projects in Beit HashmonaiProjects in Beit Hashmonai
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Cover image for The website mroqa.site (http://mroqa.site) serves
The website mroqa.site (http://mroqa.site) serves as the professional portfolio for Mohammed Roqa, a Senior Technology Leader and Cloud-Native Architect based in Sandton, South Africa. The site highlights his career bridging business strategy with engineering execution, particularly within complex cloud-native environments. Professional Focus The work centers on designing, building, and scaling systems with an emphasis on: Cloud-Native Architecture: Leveraging Kubernetes, CI/CD pipelines, and network infrastructure. Data-Driven Solutions: Utilizing technical tools such as Python, R, TensorFlow, and PyTorch for modeling and analysis. Systems Leadership: Managing the full SDLC, from strategy and product ideation at his venture, Lync Digital, to enterprise-level engineering operations at organizations like Elm for Information Security. Selected Projects and Research The portfolio showcases a range of technical contributions and research: Data Visualization & Social Impact: A featured project for the 2023 World Government Summit regarding the "Decade in Review," visualizing factors shaping society and government. Blockchain & Agriculture: Research proposals exploring decentralized smart agriculture (conducted with the Zurich University of Applied Sciences) and factors driving blockchain adoption in SMEs (Lund University, 2021). Automation Platforms: Development of the ELMNET automation platform, which focused on automating IT service provisioning, including request-to-operations workflows. His professional background combines a BSc in IT from Cairo University and an MSc in Information Systems from Lund University, complemented by various certifications in cloud-native and DevOps disciplines. He is currently focused on senior engineering leadership, cloud architecture consulting, and product collaboration.
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Cover image for Advertising Campaign for the School
Advertising Campaign for the School of Philosophy and the School of History and Philosophy of Science, Tel Aviv University Phase One: Alumni Recruitment Campaign Development and execution of a campaign aimed at recruiting alumni to become the public faces of a broader prospective student recruitment initiative. Campaign landing page: https://human-story-tau.lovable.app/ The campaign was also supported through a dedicated newsletter distributed by the faculty. The landing page featured a custom-built submission system that enabled alumni to contribute their personal stories by uploading: Their photographs, which were transformed using a custom illustrative effect aligned with the campaign's visual identity A personal message A handwritten-style signature This approach created an authentic and community-driven narrative, placing alumni experiences at the heart of the campaign. Phase Two: Digital Advertising Assets Design and production of a series of advertising banners for distribution across social media platforms and digital advertising networks. The banners were strategically crafted to drive traffic to the prospective student recruitment campaign landing page (Phase Three), maintaining a consistent visual language throughout the entire campaign journey. Phase Three: Prospective Student Recruitment Campaign Campaign landing page: https://sec-deg-tau.lovable.app/ Creation of a dedicated promotional landing page designed to engage prospective students and encourage inquiries about the program. The page included an integrated lead-capture system, enabling interested candidates to submit their details and facilitating efficient follow-up by the university's recruitment team. This multi-stage campaign combined storytelling, community engagement, strategic digital advertising, and lead generation to build awareness, strengthen credibility through authentic alumni voices, and increase prospective student interest in the department's academic programs.
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