Advertising Campaign for the School of Philosophy and the School of History and Philosophy of Science, Tel Aviv University

Phase One: Alumni Recruitment Campaign

Development and execution of a campaign aimed at recruiting alumni to become the public faces of a broader prospective student recruitment initiative.

Campaign landing page: https://human-story-tau.lovable.app/

The campaign was also supported through a dedicated newsletter distributed by the faculty.

The landing page featured a custom-built submission system that enabled alumni to contribute their personal stories by uploading:

Their photographs, which were transformed using a custom illustrative effect aligned with the campaign's visual identity

A personal message

A handwritten-style signature

This approach created an authentic and community-driven narrative, placing alumni experiences at the heart of the campaign.

Phase Two: Digital Advertising Assets

Design and production of a series of advertising banners for distribution across social media platforms and digital advertising networks.

The banners were strategically crafted to drive traffic to the prospective student recruitment campaign landing page (Phase Three), maintaining a consistent visual language throughout the entire campaign journey.

Phase Three: Prospective Student Recruitment Campaign

Campaign landing page: https://sec-deg-tau.lovable.app/

Creation of a dedicated promotional landing page designed to engage prospective students and encourage inquiries about the program.

The page included an integrated lead-capture system, enabling interested candidates to submit their details and facilitating efficient follow-up by the university's recruitment team.

This multi-stage campaign combined storytelling, community engagement, strategic digital advertising, and lead generation to build awareness, strengthen credibility through authentic alumni voices, and increase prospective student interest in the department's academic programs.