UX Design Projects in AzerbaijanUX Design Projects in AzerbaijanSamsung Galaxy Z Flip5 | "Flipman" Campaign – Interactive UX Animation & Onboarding Video🚀
This motion design and user onboarding video was created for Samsung’s global interactive campaign, "Flipman" (specifically tailored for the Azerbaijani market). The goal was to seamlessly guide users through the gamified launch of the Galaxy Z Flip5 & Fold5, transforming a standard registration and rules page into an engaging, high-conversion visual journey.
The animation focuses on breaking down the user flow—from the initial landing page to successful account verification, gameplay onboarding, and competitive leaderboards.
🎨 UX & Visual Strategy Breakdowns
Frictionless Registration Flow: We visualized the step-by-step registration overlay with smooth micro-animations. Instead of showing static forms, the video clearly demonstrates how inputting user data (Name, Email, Password) works, significantly reducing cognitive load and preparing the user for the next action.
Clear Call-to-Action (CTA) Guidance:
The video uses localized, highlighted tooltips and dynamic pointers to emphasize the critical step of the email confirmation link ("E-poçtunuza gələn linkə tıklayaraq..."). This ensures users complete the double opt-in process, solving a classic drop-off problem in digital onboarding.
Gamified Micro-Learning (Rules & Mechanics): Instead of boring text blocks for game rules (Qaydalar), the animation instantly transitions into a live-action simulation of the Pac-Man style "Flipman" game. It demonstrates control mechanics (arrow keys), reward systems (collecting points/apples), and failure penalties (losing a life to enemies) in real-time. This instantly primes the user's mental model before they even press "Play."
Retaining Engagement via Social Proof: The closing section beautifully brings in the competitive leaderboard (Müsabiqə 3 həftə davam edəcək...), showing real-time rankings and prizes. This UX touch targets the user’s intrinsic motivation (competition and status), prompting them to click through to samsung.com/az (https://www.google.com/search?q=https://samsung.com/az).
🛠️ Role & Tools
Role: Motion Designer / UX Animator
Target Audience: Tech enthusiasts, mobile gamers, and Samsung customers.
Key Focus: Interactive onboarding, Gamification UI, High-retention user flows.
