Just launched my personal portfolio: Uxlauti.
I design websites with a UX-first approach, backed by a background in Psychology — every project starts with understanding the user's behavior before touching any visual design.
The site itself follows the same process: case studies structured as Problem → Solution, a contact form that qualifies leads upfront, and a type system built for clarity over decoration.
Link in comments — feedback welcome.
You can check it right here: https://uxlauti.framer.website/
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Armando Cultivos is a brand focused on the development of living substrates and organic soil solutions for growers and producers. The goal of the project was to build a strong and professional visual identity that communicates expertise, approachability, and technical knowledge, while preserving the recognition of the “Armando” character and evolving it into a more functional, scalable, and contemporary system. The identity needed to balance organic and technical elements and remain flexible across multiple formats, products, and future brand extensions.
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This project is a high-converting landing page built for an advertising agency, designed with a structured conversion funnel to guide users toward a single objective: submitting their information through a lead form.
The page strategically presents the agency’s value proposition, builds trust, and reduces friction before driving users to a clear and focused call-to-action.
All form submissions are automatically connected to a Google Sheets database, enabling streamlined lead management and real-time tracking.
The landing page was fully designed and developed in Framer, optimized for paid traffic campaigns and direct-response advertising, ensuring speed, responsiveness, and performance across devices.
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