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Cover image for SEO & Search Listing Optimization Role:
SEO & Search Listing Optimization Role: E-commerce / SEO Specialist The Challenge The client was launching new trainer SKUs and needed each product page optimized for organic search: clear, keyword-relevant, and fully visible in search snippets, without sacrificing brand voice. 1. What I Did - Wrote page titles balancing target keywords (e.g. "unisex gym trainers") with brand naming, kept within the ~70-character display limit - Crafted meta descriptions that lead with the product's core value proposition and use case, tuned to the ~160-character snippet limit - Set clean, readable URL handles matching the product's search-friendly name - Reviewed how each listing would render in an actual Google search result before publishing, to catch truncation issues early Skills Demonstrated On-page SEO · Search snippet optimization · Shopify SEO settings · Keyword-conscious copywriting
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Cover image for Built a blockchain-based diploma verification
Built a blockchain-based diploma verification system as my final year project 🎓 DiploChain lets institutions issue diplomas that get recorded on the Ethereum blockchain, so anyone (employers, other schools) can instantly verify a diploma is real — no more fake credentials. The stack: → React.js for the frontend → Node.js + Express for the backend → PostgreSQL for data → Solidity smart contract for the actual verification logic Three interfaces: one for institutions to issue diplomas, one for students to manage theirs, and one for anyone to verify a diploma by scanning a QR code or entering a hash. Graded 16/20 by my jury, and now I'm looking to bring the same full-stack + blockchain skills to freelance projects. Live demo: diploma-app-sigma.vercel.app (http://diploma-app-sigma.vercel.app)GitHub: github.com/zbatti-droid Open to React/Node.js work — feel free to reach out 👋
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