Projects in Acqui TermeProjects in Acqui TermeMulti-Brand Social Media Management (Agency Portfolio)
Collaborated with agencies such as ICUC Social, EMF Media, NexStep Media.
Type: Global agency clients across tech, lifestyle, hospitality, and consumer brands.
Description: Led the social media strategy, content planning, community management, brand voice development, brand reputation, social listening, influencer and partnership collaborations, and performance reporting for multiple international brands.
Platforms: Instagram, Facebook, X, LinkedIn, Youtube, Reddit, TikTok. Influencer and Partnership Campaigns
Clients: ICUC Social, EMF Media, SuperStudio, NexStep Media.
Description: Managed influencer partnerships and campaigns, including creator outreach, coordination, content approval, and performance tracking. Ensured brand voice and campaign goals were maintained across multiple platforms.
Platforms: Instagram, Facebook, Youtube, TikTok. Content Strategy and Brand Voice Development
Clients: SuperStudio, EMF Media, NexStep Media.
Description: Created content strategies, content calendars, and brand voice guidelines for lifestyle and digital brands. Produced written and visual content, including social posts, blog articles, and multimedia assets.
Platforms: Instagram, Facebook, X, LinkedIn, Youtube, TikTok, Blog, Canva, Figma. Reputation and Crisis Management
Clients: ICUC Social, EMF Media, SuperStudio.
Description: Handled social listening, negative feedback, and crisis situations for high-visibility brands. Developed response strategies and protected brand reputation while maintaining trust and professionalism.
Platforms: Instagram, Facebook, X, LinkedIn, Youtube, TikTok, Reddit. Analytics and Data-Driven Optimization
Clients: ICUC Social, EMF Media, SuperStudio, NexStep Media.
Description: Tracked performance across platforms, created reports, and used engagement, reach, and conversion data and other KPIs to refine content strategies and improve results over time.
Tools: Native analytics, Sprout Social, Sprinklr, Hootsuite, SEMrush, Moz, Google Analytics, and more. 
