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Content Strategy and Brand Voice Development
Clients: SuperStudio, EMF Media, NexStep Media.
Description: Created content strategies, content calendars, and brand voice guidelines for lifestyle and digital brands. Produced written and visual content, including social posts, blog articles, and multimedia assets.
Platforms: Instagram, Facebook, X, LinkedIn, Youtube, TikTok, Blog, Canva, Figma.
The network for creativity
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Related posts
Re:Act - Reimagining Digital Reactions
Live Prototype: 🔗 https://piece-aloft-24889674.figma.site/
Re:Act is an experimental interaction prototype built entirely with Figma Make during the official Makeathon window.
It reimagines one of the most iconic patterns of modern interfaces: the reaction.
Instead of tapping a like button, users press around Nuri. Instead of scrolling endlessly, speed affects balance. Instead of passive playback, acceleration changes emotional state.
Re:Act transforms familiar digital behaviors into visible consequences.
Scroll too fast - Nuri falls. Increase video speed - Nuri becomes overwhelmed. Draw a reaction - and intention matters.
This project explores how interaction design can shape culture by making behavior visible.
Built, animated,and prototyped fully in Figma Make.
Not a feed. A mirror.
Really powerful exploration. Turning reactions into consequences shifts users from passive consumption to conscious interaction love the thinking behind this.
Introducing Rollbook.
I’m building a training and journaling app for the martial arts community. Think Strava meets LinkedIn, but for Jiu Jitsu.
Athletes can log their sessions, track stats like rounds and submissions, set competition game plans, and share progress with a community. It’s built like a customisable bullet journal so people can train with intention instead of just showing up.
It’s about turning training into measurable growth.
https://lively-scrub-93451990.figma.site/login
I pushed Figma Make to its limits with Odyssée—a moody noir interactive adventure where a mysterious movie ticket pulls you into branching stories, personalized with your name and choices that shape the fate.
View Odyssée here: https://volt-fill-58780998.figma.site
Built entirely in Make with flickering lights, smooth transitions, hover states, and a smart timeline for immersive storytelling.
Interactivity was essential, so I incorporated data entry for personalization (using variables like {userName} across chapters) and branching story paths. This lets users make decisions that shape their own journey, reimagining choose-your-own-adventure in a digital, cinematic format—smooth, responsive, and boundary-pushing.
And find me on X @gregalthoff
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