Marketing Strategy Projects in MorairaMarketing Strategy Projects in MorairaA service business owner was building an Ayurveda detox program, but the way it was written felt complicated, so people would need a second read to understand what it was, who it was for, and what they were actually buying.
I came in to simplify the offer and rebuild the sales page flow, so the program felt clear, structured, and easy to say yes to, without overexplaining.
What I did
Simplified the program messaging, in the client’s own words
Reorganized the sales page structure (what comes first, what to cut, what to repeat)
Tightened the offer details, so it was clear what’s included and how it works
Mapped the next step after the detox, so the offer didn’t end at “week one”
Deliverables
A clearer offer, a rebuilt sales page outline + copy direction, and a simple plan for what comes after the program. 
