Hello Contra 👋 - I spent the past year collaborating with Dynaplus, a fastener brand, to improve consistency, messaging and visual identity across their brand. The result is a wide range of print- and digital works!
To go into detail, the previous system relied on decorative elements that distracted from the information. We stripped those away and replaced them with brand photography, showing the product in use instead of scattering complex shapes around each design. This made it a far more coherent visual style!
Heading into 2026 we're working on redesigning all the packaging used for products which will lead to less plastic use and more sturdy packaging.
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A full brand identity for Down Bad Denim Co., a premium small-batch denim label specialising in embroidery, rhinestone embellishments, and statement-making fashion.
The brief called for a visual identity that feels expressive, fashion-forward, and unmistakably premium — equally at home in a boutique window and on a social feed.
We built a complete brand system covering the logo suite, typography, color palette, packaging, and label design. Every decision was made to match the quality and boldness of the product itself.
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The brand identity captures the essence of its source – pure, intentional, and respectful of the resources that make it possible. From bottle design to packaging and digital assets, every touchpoint reflects a modern approach to purity, responsibility, and connection to nature.
Created for Brief Me Up's Brief 23, targeting wellness-focused individuals and eco-minded customers who value transparency, sustainability, and a refined relationship with what they consume.
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Complete brand identity for Cuke, a pickle brand that turns snack culture into a brand personality. Created for a design challenge focused on chaotic, cool, and oddly luxurious branding.
Challenge
The brand needed to appeal to consumers who embrace their unconventional snack habits while maintaining premium positioning. The identity had to balance playful provocation with sophisticated design—internet humor meets luxury branding.
Solution
I developed a distinctive brand system centered on the tagline "Wet, Salty, Yours"
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