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Cover image for I love a good before
I love a good before and after. This project was a full transformation for the Pan-American Equestrian Federation, spanning both branding and landing page design. Their previous identity and website felt dated and lacked the clarity and presence the organization truly holds. This wasn’t just a visual upgrade. We approached the landing page with a clear objective: communicate a large amount of information with precision and ease. That meant restructuring content, prioritizing what matters most, and creating a strong foundation the brand can continue to build on. The result is a system that feels more aligned, more intentional, and far more effective. Take a look at the before and after, and let me know what you think. Check out the live landing page here: https://www.paecequestrian.com/
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