Projects in SuratProjects in SuratSleepScore: Smart Sleep Tracking Platform
◆ Context & Challenge
The client wanted to create an intelligent sleep tracking platform that helps users understand and improve their sleep quality without requiring wearable devices. The goal was to deliver an effortless bedside experience powered by advanced sleep analysis while keeping users engaged through personalized recommendations and wellness features.
The key challenge was to accurately analyze sleep patterns using non-contact technology while transforming complex sleep data into meaningful insights that encourage healthier sleep habits.
◆ Approach & Solution
We developed a comprehensive sleep wellness platform that combines intelligent sleep tracking, personalized coaching, and relaxation tools into a seamless mobile experience.
Leveraging advanced sleep analytics, the platform monitors nightly sleep patterns, identifies areas for improvement, and delivers customized recommendations to help users build healthier sleep routines. The experience is designed to be intuitive, data-driven, and accessible without the need for wearable hardware.
◆ Key Focus Areas
‣ Non-contact sleep tracking and monitoring
‣ Personalized sleep insights and improvement plans
‣ Sleep cycle analysis and performance visualization
‣ Smart alarms and customized wake-up experience
‣ Relaxation content including sleep sounds and guided routines
‣ Long-term sleep habit tracking and wellness analytics
◆ Execution
‣ Designed and developed a user-centric mobile application focused on effortless nightly tracking
‣ Built scalable backend services for sleep data processing, synchronization, and analytics
‣ Implemented intelligent recommendation systems based on individual sleep behavior and trends
‣ Integrated notification systems for smart alarms, reminders, and personalized coaching
‣ Optimized application performance, security, and cloud infrastructure to support a growing user base
◆ Outcome & Impact
SleepScore delivers an intuitive and science-driven sleep improvement experience, enabling users to better understand their sleep and build healthier nightly routines.
‣ Enhanced user engagement through personalized sleep recommendations
‣ Improved awareness with easy-to-understand sleep analytics and visualizations
‣ Increased long-term retention through habit-building features and wellness coaching
‣ Established a scalable foundation for future AI-powered sleep and health integrations Go Miles is a movement-focused fitness startup built around a simple idea: reward people for showing up, not shame them for falling behind.
The founder approached me with an ambitious timeline to create a complete brand identity, MVP app experience, and launch assets before the start of peak running season. The challenge was to build a fitness brand that felt encouraging and approachable in a market often dominated by pressure, intensity, and performance culture.
I led the design of the visual identity and product experience from the ground up. The brand system was designed to communicate progress, momentum, and positivity through bold typography, energetic color choices, and a clean, accessible interface. Every design decision reinforced the app's core philosophy: celebrating movement in all forms.
Over a four-week sprint, I delivered the brand identity, logo system, app UI, design foundations, app store assets, and launch-ready collateral. The result was a cohesive and scalable brand that helped the founder bring their vision to market with confidence and a clear point of differentiation.
Services:
1. Brand Identity Design
2. Logo Design
3. Product & App UI Design
4. Design System
5. App Store Assets
6. Launch & Marketing Materials
Timeline:
4 Weeks
Outcome:
A launch-ready brand and MVP product experience designed to help users build healthier habits through positive reinforcement, making fitness feel more rewarding, accessible, and sustainable. 
