Projects in SuratProjects in SuratGo Miles is a movement-focused fitness startup built around a simple idea: reward people for showing up, not shame them for falling behind.
The founder approached me with an ambitious timeline to create a complete brand identity, MVP app experience, and launch assets before the start of peak running season. The challenge was to build a fitness brand that felt encouraging and approachable in a market often dominated by pressure, intensity, and performance culture.
I led the design of the visual identity and product experience from the ground up. The brand system was designed to communicate progress, momentum, and positivity through bold typography, energetic color choices, and a clean, accessible interface. Every design decision reinforced the app's core philosophy: celebrating movement in all forms.
Over a four-week sprint, I delivered the brand identity, logo system, app UI, design foundations, app store assets, and launch-ready collateral. The result was a cohesive and scalable brand that helped the founder bring their vision to market with confidence and a clear point of differentiation.
Services:
1. Brand Identity Design
2. Logo Design
3. Product & App UI Design
4. Design System
5. App Store Assets
6. Launch & Marketing Materials
Timeline:
4 Weeks
Outcome:
A launch-ready brand and MVP product experience designed to help users build healthier habits through positive reinforcement, making fitness feel more rewarding, accessible, and sustainable.
