Jo Jamila Oran
AI Creative Director
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AI Brand Imagery — My Purpose Profile
Visual Direction & AI Image Generation | Brand Rebrand
My Purpose Profile approached me during a full website rebrand. They needed a fresh visual identity that felt warm, human, and aspirational without the stiffness of traditional stock photography.
I developed a cohesive lifestyle image series using AI generation, art-directing each scene to reflect their audience: purpose-driven adults at different life stages, captured in natural home environments with soft, authentic light. The brief called for images that would feel indistinguishable from a premium photography shoot.
Every image was crafted with consistent environmental cues: neutral interiors, warm wood tones, linen textures, and talent that represents real people rather than polished archetypes. The result is a visual library that anchors their new brand identity across the site.
Deliverables: AI-generated lifestyle photography, brand-aligned art direction, ready-to-publish assets
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