Vasim Bagwan
Google Ads & Meta Ads Specialist · Performance Marketing
New to Contra
Vasim is ready for their next project!
Case Study: Generating High-Quality WhatsApp Enquiries for a Premium Shoe Cleaning Service in Qatar
Client Overview
Industry: Shoe Cleaning & Restoration
Location: Qatar
Service: Professional Shoe Cleaning & Care
Campaign Objective: Generate quality WhatsApp enquiries and appointment bookings through Meta Ads.
Objective
The client wanted to increase bookings for their shoe cleaning service by generating high-intent WhatsApp conversations from customers across Qatar.
Campaign Goals
Generate qualified WhatsApp enquiries.
Increase shoe cleaning appointments.
Keep the cost per conversation low.
Reach sneaker enthusiasts and customers looking for premium shoe care services.
Strategy Implemented
Campaign Type
Meta Lead Generation Campaign
WhatsApp Messaging Objective
Creative Strategy
The campaign focused on showcasing:
Professional shoe cleaning and restoration.
Before-and-after transformations.
Premium cleaning process.
High-quality visuals and videos.
Clear WhatsApp call-to-action.
Target Audience
Qatar-based audience.
Sneaker enthusiasts.
Luxury and branded shoe owners.
Customers interested in footwear care and maintenance.
Campaign Performance
Campaign Period
1 February 2026 – 31 March 2026
Results Achieved
✅ 192 WhatsApp Conversations
✅ ₹57.81 Cost per Conversation
✅ ₹11,099 Total Ad Spend
✅ 64,358 Impressions
✅ 28,699 People Reached
✅ ₹300 Daily Budget
Performance Breakdown
MetricResultWhatsApp Conversations192Cost per Conversation₹57.81Total Spend₹11,099Impressions64,358Reach28,699Daily Budget₹300
Challenges Solved
Challenge 1: Generating Quality Enquiries
The campaign was optimized specifically for WhatsApp conversations, ensuring enquiries came from customers genuinely interested in shoe cleaning services.
Challenge 2: Appointment Generation
Instead of driving website traffic, the strategy focused on direct WhatsApp conversations, allowing faster appointment scheduling and customer engagement.
Challenge 3: Cost Efficiency
The campaign successfully maintained a cost per WhatsApp conversation below ₹60 while generating a steady flow of appointment enquiries.
Key Outcomes
With a daily budget of just ₹300, the campaign generated nearly 200 WhatsApp enquiries from potential customers across Qatar.
The campaign proved that service-based businesses can effectively use Meta Ads to generate high-quality conversations and appointments through WhatsApp.
Why This Campaign Worked
✔ Conversion-focused WhatsApp campaign strategy.
✔ Strong visual creatives showcasing results.
✔ Clear call-to-action.
✔ Audience targeting optimized for local demand.
✔ Fast customer communication through WhatsApp.
0
2
Objective:
The primary goal was to generate high-quality leads from homeowners in Pune who were actively looking for invisible grill installation services.
Campaign Goals:
Generate qualified leads through Meta Instant Forms.
Maintain a low cost per lead.
Reduce fake and irrelevant enquiries.
Drive free site visits and quotations.
Strategy Implemented
Campaign Type
Meta Lead Generation Campaign
Instant Form Leads
Creative Strategy
We used a real project installation video featuring:
Completed invisible grill installations.
On-site installation footage.
Team expertise and workmanship.
Customer-focused messaging.
Strong call-to-action for free site visits.
Target Audience
Pune (Location-specific targeting)
Homeowners and apartment residents
Families with safety concerns
People interested in home improvement
Lead Qualification
Custom instant form questions included:
Installation timeline
Installation area in Pune
Contact details
Campaign Performance (1 July 2026 – 12 July 2026)
Results Achieved
✅ 72 Leads Generated
✅ ₹39.16 Cost Per Lead
✅ ₹2,819 Total Ad Spend
✅ 30,435 Impressions
✅ 14,908 People Reached
✅ Daily Budget: ₹300
Key Insights
Lead Quality
Approximately 90% of leads were genuine.
Only around 10% were fake or low-intent enquiries.
Effective Cost Per Genuine Lead
Considering approximately 50–65 quality leads:
Effective CPL: ₹43–₹56 per genuine lead.
0
6
161 leads from 250,000+ impressions — long-term Google Ads management for a tree service company
This tree service business needed Google Ads to consistently generate calls and enquiries across three core services: Tree Care, Tree Removal, and Tree Trimming — each with different search intent, competition levels, and seasonal demand patterns.
I built and managed three separate ad groups with dedicated keyword lists, ad copy, and bid strategies. Through ongoing optimization over the account's lifetime, I identified that Tree Trimming was generating impressions but zero conversions — budget was reallocated to Tree Removal, which delivered the lowest CPL at $137.33, and Tree Care, which drove the highest CTR at 4.78%.
Full account results:
→ 161 total conversions generated
→ $160.33 average cost-per-conversion
→ 250,352 total impressions · 9,685 clicks · 3.87% CTR
→ $2.67 average CPC · $25,813 total managed spend
Ad group breakdown:
→ Tree Care: 80 conversions · $179.60 CPL · 4.78% CTR
→ Tree Removal: 81 conversions · $137.33 CPL · best CPL of the three
→ Tree Trimming: restructured and paused after zero conversion data
Long-term account management means every month builds on the last. If you need a Google Ads specialist who plays the long game — let's talk.
0
16
463 patient enquiries at $1.04 per conversion — Google Ads for a dental clinic business.
Dental clinic needed consistent appointment enquiries from Google Search — on a tight $8/day budget in a competitive US local market. Conversion tracking was incomplete and the account had no negative keyword structure, meaning budget was leaking onto irrelevant searches.
I rebuilt the campaign from the ground up: high-intent local keyword targeting, GA4 + GTM conversion tracking for calls and form fills, location-specific ad copy with trust signals, and structured ad extensions. Weekly optimization kept the search term list clean and the optimization score at 88.9%.
Results over 81 days (Apr–Jun 2026):
→ 463 conversions generated
→ $1.04 average cost-per-conversion
→ $0.89 average CPC
→ 9,672 impressions · 543 clicks · 5.61% CTR
→ $483.83 total ad spend
463 enquiries for under $500 in spend. If you're a local service business that needs more leads from Google — let's talk.
0
15