In celebration of ClickFunnels' new rebranding and under the direction of Chad Kimbrel, we created this Sizzle Reel — a project I'm very proud of.
The goal was to compile, in a fun, standardized, and concise way, all the tools this platform offers.
In a project like this, order, objectives, and direction — those pre-production bullet points — really come into play when it’s time to deliver.
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In collaboration with MadewellAI, I created the motion design for this engaging explainer video.
Our primary objective was to develop premium, modern, enterprise-grade motion graphics that felt custom-made, featuring a minimal aesthetic cohesive with the Madewell brand and website, and inspired by Callaway’s motion style.
After three days of intensive animation work, we arrived at this final product. The project was challenging, as we needed to communicate complex and highly technical aspects of the sales process in a way that would resonate with both experienced marketers and those new to sales.
I’m very pleased with the result and grateful for the opportunity to experiment with tools such as HandyCam, Newton 4, and Connect Layers Pro.
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So this is my entry for the Rive Challenge.
Many things come into play in this exercise—from having the mouse tracked by graphic elements to making texts react when the cursor hovers over them. I worked on animations that would be very difficult for animators to implement, but with Rive they become a piece of cake.
Hovers, triggers, and clicks become more intuitive, more fun, and most importantly, they have the power to create greater engagement with the end user.
https://rive.app/marketplace/25282-47189-clickfunnels-
webpage/ (https://rive.app/marketplace/25282-47189-clickfunnels-webpage/)
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To the terrible collapse of the stock market and the looming economic instability around the world, I offer a warm greeting and an embrace—with a brand new Work Reel showcasing everything I've created throughout 2024/2025.
I hope you find as much joy watching it as I did working with these truly special and fantastic clients. My door is always open to anyone looking to bring their visual dreams to life through video and animation. You're always welcome to reach out—let’s make beautiful things together.
To the terrible collapse of the stock market and the looming global economic instability, we respond with the indomitable human spirit and its ability to create visual works that can move people, nations, and entire worlds.
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An interactive product showcase project for El Larimar de Pepa, an internationally jewelry brand that has presence overseas, using Rive as the main animation and interactivity tool.
I strongly believe that Rive, thanks to its ability to integrate interactive animations with agile and efficient code implementation, is a key element in closing the gap between a lead and a purchasing customer.
One of the most enjoyable aspects of the project was building the dynamic combination system for: Material textures, different hook types, finish variations.
The goal is to allow the user to explore and discover their perfect combination before making a purchase decision
Interactivity doesn’t just showcase the product — it transforms it into an experience.