Diana Yevsieieva
Digital Strategist | Strategic Copywriting | AI Ethics
New to Contra
Diana is ready for their next project!
95% Score & Strategic Takeaway: Content is Infrastructure
Just wrapped up my Content Marketing certification from HubSpot Academy (scoring 57 out of 60). While the technical validation is great, my main focus was on the strategic alignment of content within digital systems.
Content isn't just about "writing posts" or creative storytelling. In a professional framework, it’s infrastructure.
If a piece of content doesn't have a clear next step (CTA), it’s a dead end for the user and a wasted resource for the business. Whether it’s a complex strategy doc for AI regulation or a simple B2B outreach email, every element must serve the overall digital growth architecture.
Applying these "conversion-first" principles to my current consulting projects. Ready to build systems that don't just speak, but actually perform.
#DigitalStrategy #ContentMarketing #HubSpotCertified #BusinessAnalysis #GrowthSystems
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Project Overview:
I designed a strategic 3-step cold email sequence for a creative studio to attract new B2B clients. The project focused on high open rates and personalized messaging that addresses specific client pain points.
What I delivered:
Subject Line Optimization: Crafted punchy, "must-click" subject lines.
Persuasive Copywriting: Wrote concise and valuable email bodies that respect the reader's time.
Follow-up Strategy: Developed a non-intrusive follow-up flow to maximize response rates and build professional relationships.
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Project Overview:
I developed a creative ad campaign for a language learning app, focusing on high-engagement social media formats. The goal was to drive app installs by highlighting the speed and ease of learning through relatable, punchy copy.
What I delivered:
Ad Copywriting: Wrote multiple variations for Instagram Stories and Facebook Feed to test different emotional triggers.
Targeting Strategy: Aligned the messaging with specific audience segments (students and busy professionals).
Creative Direction: Ensured the visual and text elements work together to maximize click-through rates (CTR).
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Project Overview:
I crafted high-end, minimalist website copy for "Luna," a luxury jewelry brand. The focus was on creating an emotional connection with customers while maintaining a sophisticated brand voice that reflects the premium quality of the products.
What I delivered:
Hero Section: Wrote a captivating headline and sub-headline to reduce bounce rates.
Product Descriptions: Developed story-driven copy for key collections.
UX Writing: Optimized call-to-action buttons for better conversion and seamless user journey.
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Project Overview:
Conceptual strategy and copywriting for an investor pitch deck. I transformed complex business goals into a clear, persuasive narrative designed to capture investor interest and secure funding.
What I did:
Developed a logical storytelling flow (Problem-Solution-Market).
Wrote punchy, high-conversion headlines for each slide.
Ensured a consistent and professional brand voice throughout the presentation.
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