Diana Simões

Meet Diana

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Hi, I'm Diana, a designer from Rio. Passionate about designing experiences that are yet to be seen and make a difference in users' lives.

I’ve worked for amazing Brazilian and international companies, partnering with global clients including Binance.US and Jack in the Box to design and scale digital products. My strongest expertise lies in Fintech, AI experience, and Design Systems, where I’ve led initiatives ranging from end-to-end product experiences to large-scale multi-platforms. I also contribute to AI training and evaluation initiatives for leading AI companies such as Anthropic and OpenAI, and have designed myself the Binance.US AI Assistant. I think about myself as a digital artist and I love new canvas challenges. I also completed Nielsen Norman Group’s course, strengthening my expertise in building and scaling Design.