pro
Diana Rain
Brand Strategist | Website & Search Clarity for SMBs
New to Contra
Diana is ready for their next project!
Positioning & Website for a Home Care Franchise
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Disability Rehabilitation Center is a Google Ads landing page created for a rehabilitation and support service. The work focused on explaining all core services clearly on one page, so visitors arriving from ads could quickly understand what the organization offers and take the next step.
Because this page was connected to paid traffic, the structure and copy needed to be clear, direct, and easy to follow. The layout focused on a strong hero message, service sections, trust-building content, simple calls to action, mobile readability, and a clear inquiry path.
The project included landing page design, Google Ads landing page structure, service explanation, copywriting, message hierarchy, CTA flow, trust signal placement, mobile layout direction, and conversion-focused page organization.
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A home care franchisee needed a clearer brand and website presence outside the corporate franchise page. The work clarified her positioning around culturally aligned care, organized the website as a guided family decision journey, and supported search visibility through stronger page structure, messaging, and Google Business Profile alignment.
Delivered: brand strategy, website content roadmap, custom website design, WordPress Elementor build, and trilingual website implementation.
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A leadership coach and speaker needed one clear brand to hold two audience groups and several roles: coaching, speaking, copywriting, and speechwriting. The work clarified her positioning, organized her message architecture, and translated her founder story into a custom website, brand book, and content foundation she could keep building on.
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A premium pool service business needed a new brand, website, and market position after separating from a previous business partnership. The work reframed the brand around lifestyle protection for homeowners, not just technical pool maintenance. The project included brand strategy, audience positioning, website messaging, custom website design, Google Business Profile setup, paid search direction, and launch advisory.
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A conceptual fashion brand study built to show how one strategic foundation can guide a full brand system across identity, website, mobile, social, packaging, catalog, showroom, labels, and signage. The work positioned Maiselle as a quiet-luxury label and translated that direction into a consistent visual and digital experience across every touchpoint.
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Bad Cat Pickleball is a Shopify e-commerce website for a sports product brand. The work focused on creating a clear, energetic, and easy-to-shop online presence that supports product discovery, brand credibility, and direct online purchasing.
The website was built to support ecommerce sales while also connecting the brand to its Amazon Prime purchase path. This gave customers more flexibility in how they buy, while keeping the brand experience clear and consistent.
The project included Shopify website design, ecommerce structure, product presentation, visual hierarchy, mobile layout direction, and purchase-path support. The goal was to make the brand feel more professional, easier to navigate, and ready for both direct website shoppers and Amazon-connected buyers.
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Solo Home Decor is a multi-page website for a home decor brand. The work focused on creating a clearer, more organized online presence that could support search visibility, customer browsing, engagement, and conversion goals.
The website was designed to handle a high volume of content while still feeling usable and easy to explore. The structure focused on customer insights, home decor trends, decorating ideas, and practical inspiration, making the site a useful source for visitors looking for guidance before making decisions.
A major focus was making the site more SEO-ready through clearer page structure, stronger content organization, improved navigation, and better alignment between what visitors search for and what the website presents.
The project included website design, SEO-focused page structure, content flow, visual hierarchy, mobile layout direction, customer insight organization, trend-based content structure, and conversion path support.
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Di Lusso Hardware is a Shopify e-commerce website for a product-led hardware brand. The work focused on creating a clear, polished online presence that presents the products with more credibility, improves the shopping experience, and supports customers as they browse categories and make purchase decisions.
Because the site was built in Shopify, I created the website with flexible product presentation in mind. The design included two display formats: a shopping-card layout for direct ecommerce browsing and a catalog-style layout that allows the client to shift the presentation based on season, collection, or business need.
The project included e-commerce website design, product presentation, page structure, visual hierarchy, mobile layout direction, and Shopify implementation support. The goal was to make the brand feel more professional, easier to navigate, and better aligned with the quality of the products.
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Paid search launch support for a new website with no prior campaign history. The business needed immediate visibility during peak season, so the work connected brand positioning, website messaging, Google Business Profile setup, and Google Ads direction. The launch supported 67 tracked conversions, with $3.28K net ad spend after Google’s first-time advertiser credit.
Paid search launch support
67 tracked conversions
$3.28K net ad spend after Google credit
New website, no prior search history
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Clean K Beauty is an affiliate landing page created for a beauty-focused affiliate marketer. The work focused on giving the client a clean, simple link she could share while presenting her own thoughts, recommendations, and product direction in a more organized way.
The page was designed to make her recommendations easy to understand and easy to access, without feeling cluttered or overly sales-focused. Because the client needed to update the page herself, the site was built in Hostinger so she could manage content, links, and recommendations more easily over time.
The project included landing page design, affiliate page structure, copy organization, visual hierarchy, CTA flow, product recommendation layout, mobile layout direction, and Hostinger website setup.
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