For Aelia, I was responsible for developing the brand strategy, visual identity, packaging design, and the overall creative direction of the project. My goal was to transform the founder’s unique perspective as a pilot into a distinctive brand experience, creating a clear connection between skincare, travel, and life at high altitudes. The project began with defining the brand positioning and core narrative, which guided every design decision that followed. I created a visual identity inspired by freedom, protection, and elevation, expressed through a custom symbol, a carefully crafted color system, and a modern aesthetic designed to resonate with frequent travelers and modern explorers. The packaging was designed to reinforce this story, featuring a distinctive circular cut-out that references both the sun and an airplane window, creating a memorable and meaningful brand asset. By aligning strategy, identity, and packaging under a single concept, I helped build a cohesive brand that feels premium, functional, and emotionally connected to its audience.

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Cover image for For Aelia, I was responsible

For Aelia, I was responsible for developing the brand strategy, visual identity, packaging design, and the overall creative direction of the project. My goal was to transform the founder’s unique perspective as a pilot into a distinctive brand experience, creating a clear connection between skincare, travel, and life at high altitudes. The project began with defining the brand positioning and core narrative, which guided every design decision that followed. I created a visual identity inspired by freedom, protection, and elevation, expressed through a custom symbol, a carefully crafted color system, and a modern aesthetic designed to resonate with frequent travelers and modern explorers. The packaging was designed to reinforce this story, featuring a distinctive circular cut-out that references both the sun and an airplane window, creating a memorable and meaningful brand asset. By aligning strategy, identity, and packaging under a single concept, I helped build a cohesive brand that feels premium, functional, and emotionally connected to its audience.

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Here’s a showreel of the latest work done here!🚀

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We create custom visual identity projects that reflect the uniqueness of each company, enhancing exclusivity and the perception of value. Our goal is to turn visions into reality through creative and strategic design, creating unique projects that generate lasting value and impact for brands.

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Dhyogo Gouveia

Senior Brand Designer