My role was to develop Vinto's brand strategy and visual identity, creating a system that communicates trust, clarity, and accessibility. From positioning to illustrations and UI directions, every element was designed to simplify the perception of financial management while building a distinctive and memorable brand. The project combined strategic thinking with visual execution, resulting in a cohesive identity that extends seamlessly across digital touchpoints. My goal was to transform a complex subject into an approachable experience through thoughtful branding and design decisions.

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For Aelia, I was responsible for developing the brand strategy, visual identity, packaging design, and the overall creative direction of the project. My goal was to transform the founder’s unique perspective as a pilot into a distinctive brand experience, creating a clear connection between skincare, travel, and life at high altitudes. The project began with defining the brand positioning and core narrative, which guided every design decision that followed. I created a visual identity inspired by freedom, protection, and elevation, expressed through a custom symbol, a carefully crafted color system, and a modern aesthetic designed to resonate with frequent travelers and modern explorers. The packaging was designed to reinforce this story, featuring a distinctive circular cut-out that references both the sun and an airplane window, creating a memorable and meaningful brand asset. By aligning strategy, identity, and packaging under a single concept, I helped build a cohesive brand that feels premium, functional, and emotionally connected to its audience.

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Cover image for For Aelia, I was responsible

For Aelia, I was responsible for developing the brand strategy, visual identity, packaging design, and the overall creative direction of the project. My goal was to transform the founder’s unique perspective as a pilot into a distinctive brand experience, creating a clear connection between skincare, travel, and life at high altitudes. The project began with defining the brand positioning and core narrative, which guided every design decision that followed. I created a visual identity inspired by freedom, protection, and elevation, expressed through a custom symbol, a carefully crafted color system, and a modern aesthetic designed to resonate with frequent travelers and modern explorers. The packaging was designed to reinforce this story, featuring a distinctive circular cut-out that references both the sun and an airplane window, creating a memorable and meaningful brand asset. By aligning strategy, identity, and packaging under a single concept, I helped build a cohesive brand that feels premium, functional, and emotionally connected to its audience.

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When creating the identity for TATA Arquitetura, my goal wasn't just to design a logo, it was to translate the way Tata creates spaces. Her work blends modern art, boho influences, and natural materials into environments that feel personal, warm, and full of character. I wanted the brand to express that same feeling. The visual system was built around modular shapes that connect, separate, and recombine, just like the objects, textures, and elements that come together to shape an interior. Every piece has its own role, but together they create something unique. This project is a reminder that the strongest identities don't simply decorate a business, they reflect the way it thinks, creates, and connects with people.

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Dhyogo Gouveia

Senior Brand Designer