Dessy Mutiara Cipta
Content simplification specialist | digital storytellingđź’ˇ
New to Contra
Dessy Mutiara Cipta is ready for their next project!
As a Social Media Specialist for Kolibra Capital, I was responsible for creating a variety of English-language content focused on investment insights and media trends. My role involved simplifying complex financial topics into clear, engaging narratives that appealed to both investors and startup audiences. By combining strategic messaging with creative execution, I helped strengthen Kolibra Capital’s online presence and position the brand as a thoughtful voice in the venture capital landscape.
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A strong indicator of genuine engagement and brand trust:
I led the Cetaphil Pro AD Derma product knowledge campaign, focusing on building awareness and education through creative social media storytelling. The campaign successfully encouraged user participation, resulting in over 50 video submissions from audiences who shared their own experiences and testimonials.
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From lighthearted quizzes to relatable day-to-day experiences, each post aimed to humanize the pharmacy profession while maintaining an educational touch. By blending creativity with relevance, these designs successfully built stronger audience connection and boosted engagement within the pharmacist community.
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30 Seconds for 1 Special Moment 🎉
To celebrate World Pharmacist Day, I created a testimonial content featuring public perceptions of healthcare services. The main highlight, titled “1 Word to Your Pharmacist,” gained over 3,500 views on Instagram — a simple yet meaningful way to appreciate pharmacists and raise awareness about their essential role.
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Medicine and drug information can often be difficult for the general public to understand. Through thorough research and creative content shaping, complex topics like drug categorization from the Ministry of Health can be transformed into compact, easy-to-digest content that enlightens your audience 🔥
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