Project Summary
The objective of this project was to design luxury email marketing creatives for a fine jewellery brand, with a focus on engagement rings and diamond purchases. The emails were developed to support both brand positioning and sales performance.
By using a refined visual hierarchy, premium typography, and product-led storytelling, the campaigns communicate value without aggressive promotion. Trust signals, brand values, and service accessibility were integrated to reduce purchase hesitation and reinforce credibility.
These email designs serve as a scalable system that can be reused across promotions, product launches, and seasonal campaigns.