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CxBerries is a self-initiated brand concept for chocolate-covered dried berry snacks. I developed its visual identity, packaging direction, ecommerce mockups and campaign imagery, exploring how one playful idea could translate into a cohesive brand experience.
The concept brings together two contrasting sensations: the bright, fruity character of berries and the richness of chocolate. That contrast became the foundation for the entire visual direction.
I chose a vibrant palette of raspberry pink, strawberry red and blackberry purple, balanced with cocoa brown and cream. Each flavor has its own recognizable color while remaining part of the same family. A rounded, expressive wordmark and a chocolate-dipped berry symbol give the identity a friendly, distinctive personality.
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CxBerries Brand Identity and Packaging Design
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Sketch to image - I used this prompt
Turn this sketch into a realistic, premium product image. Two interlocking smart rings are the centerpiece, with a sleek product box behind them. The rings rest on a natural rock surrounded by soft sand dunes. Add subtle, blurred gradient waves in the background with a touch of vibrant color. Keep the lighting cinematic, the composition elegant, and both rings perfectly intact.
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What if mycology felt as refined as the science behind it?
Mushroom cultivation is often presented through two opposing visual worlds: traditional, earthy aesthetics or highly technical laboratory imagery.
MYCELA explores a different possibility.
A contemporary identity that brings clarity, beauty, and intention to every stage of Lion's Mane cultivation.
The challenge: Transform an overlooked product category into a coherent, desirable brand experience.
Visual execution: Editorial split-screen. On one side, organic mycelium textures; on the other, frosted glass and minimalist laboratory geometry. The two meet through a seamless soft gradient.
Brand Design | Branding | Logo Design
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