Deepti Saxena
AI websites, automations & social content for brands
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Aesthetic clinics sell a feeling before they sell a treatment, and most of their websites undercut that on arrival — stock gradients, hidden prices, a contact form that answers on Tuesday. Aurelle is my answer to what a premium aesthetic clinic's site should feel like, and what should happen when a visitor has a question at midnight.
The brief I set myself
Build a site that looks like the clinic charges what it charges, and that still does the unglamorous commercial work: state prices, show the doctors, answer the awkward questions, take the booking.
Design approach
Restraint over hard-sell. The palette is deep plum with muted rose and pearl — no clinical white, no neon gradients. Italiana for display type against Outfit for body copy: editorial rather than medical. Everything sits on generous spacing, because whitespace is what reads as expensive.
A video hero, treated properly. The page opens on full-bleed treatment-room footage under a directional gradient, so the headline stays readable across the frame instead of fighting the video. The source clip was compressed from 28MB to under 1MB — a hero that takes eight seconds to load is worse than no hero at all. It respects reduced-motion and data-saver settings, falling back to a still.
Prices stated, not hidden. Six treatments, each with its own photograph and a real starting price — anti-wrinkle from AED 1,200, HydraFacial from AED 750, laser from AED 300 per area. Aesthetic clinics hide prices out of fear; hiding them is what sends a nervous first-timer to whichever competitor answers the question.
The people, before the procedures. Two named doctors with credentials and a stated philosophy, because in aesthetics the practitioner is the product.
A three-step first visit. "No pressure, no upselling" is the section's opening line, written to defuse the single biggest reason people don't book a first aesthetic consultation.
The AI concierge
An assistant embedded in the page, trained on the clinic's own treatments, prices, downtime and hours. It handles the questions people are too embarrassed to phone about — does Botox hurt, what does laser actually cost, are you open Friday — and ends the conversation by offering a consultation slot with a named doctor. Anything medical gets routed to the team rather than answered. That boundary is deliberate: an AI that guesses about a patient's skin is a liability, not a feature.
Honest-demo conventions
The build carries a visible banner marking it as a Kavora Digital demo of a fictional clinic, the reviews are labelled as samples, and search indexing is off. A portfolio piece that could be mistaken for a real practice isn't a portfolio piece — it's a problem.
Stack
Hand-coded HTML and CSS · custom scripted assistant · ffmpeg for video optimisation · Google Fonts (Italiana, Outfit) · IntersectionObserver scroll reveals, CSS conic-gradient animated borders, cursor-tracked lighting
What this demonstrates
A clinic site can look editorial and still be a conversion instrument. The whole thing is one self-contained page — fast, mobile-first, no CMS to maintain — with an assistant layer that can sit on top of a clinic's existing website without rebuilding it.
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Most dental clinics in Dubai lose enquiries at the exact moment patients are most motivated: late at night, when the phone goes unanswered and the website has no way to reply. I built Bright Smile Dental as a working demonstration of the fix — a clinic website with an AI assistant sitting on top of it, answering questions instantly and guiding people to a booking.
The problem I set out to solve
A patient with tooth pain searches at 11pm. They land on a clinic site, can't find whether the clinic takes emergencies, can't tell what a consultation costs, and there's no one to ask. They close the tab and message the next clinic. The website was never the bottleneck — the silence after it was.
What I built
1. The website
A single-page clinic site designed around one job: get a nervous patient to book. Clean teal-and-white palette chosen for a calm, clinical feel rather than a salesy one. Sections cover treatments with transparent starting prices (check-up from AED 350, whitening from AED 1,200, implants from AED 4,500), a three-step "how booking works" explainer, team credentials, languages spoken (English, Arabic, Hindi, Russian), insurance and payment plans, and an FAQ written from the questions patients actually ask.
2. The AI assistant
An assistant trained on the clinic's own content — treatments, prices, timings, insurance, emergency policy — embedded directly in the page. It answers in seconds, at any hour, and routes anything clinical to the team instead of guessing. Patients can ask "do you treat children?" or "what does a crown cost?" and get a real answer rather than a contact form.
3. The booking handoff
The assistant doesn't just inform — it closes. Every conversation ends with a live booking link, so the patient goes from question to confirmed appointment inside one session, without a phone call.
Design decisions worth noting
Prices are shown openly. Clinics usually hide them; hiding them is what sends patients to a competitor who doesn't.
The assistant is positioned as a front-desk aide, not a clinician. It answers logistics and hands over anything medical — the only responsible way to run AI in a healthcare setting.
Built mobile-first: patients search for dental help on phones, usually in bed, usually in pain.
The demo carries a visible banner stating the clinic is fictional, so nothing here can be mistaken for a real practice.
Stack
Framer (design and hosting) · Chatbase (AI assistant, trained on clinic content) · Calendly (booking) · custom embed to connect them
What this demonstrates
The whole system runs on tooling a small clinic can actually afford, deploys onto an existing website without rebuilding it, and needs no staff time to operate. Setup takes under a week.
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MORROW INK — PROBLEM & SOLUTION BRIEF
Tagline: Your tattoo. Without the back-and-forth.
WHAT IT IS
Morrow Ink is a working web application for a premium independent tattoo studio. A client moves through one guided flow — describe the idea, get a price estimate, pick a real slot, pay the deposit, sign off the design, get aftercare — while the studio owner runs the whole business from a single dashboard. Every step that used to happen over weeks of direct messages now happens in one place, in minutes.
THE PROBLEM IT SOLVES
A typical independent tattoo artist spends a large share of their week on admin that creates no art and no income. Seven problems repeat with every enquiry:
Endless DMs. Every enquiry asks the same questions — what style, what size, where on the body, when are you free, how much? Hours per week spent typing the same answers.
Quotes written by hand. Pricing depends on memory and guesswork; estimates are inconsistent, and half of quoted clients never hear back or reply.
Double bookings. Availability lives in the artist's head and scattered DMs. Two clients, one chair, one bad afternoon.
No-shows. With nothing paid upfront, nothing stops a no-show — and a missed appointment wastes a whole session the studio could have sold.
Design approval chaos. Designs are sent by message, replies get buried, and the artist starts a session unsure whether the client actually approved the artwork.
Lost enquiries and admin. Interested people disappear into unread DMs. There is no record of who asked, what they wanted, or whether anyone followed up.
Aftercare questions. The same care instructions are re-explained to every client, and there is no way to know who is actually following them.
HOW MORROW INK SOLVES IT
Endless DMs → an 8-step tattoo builder. Style, placement, size, colour, story, reference images, timing, contact. The client answers once, in a structured form — the artist receives a complete brief, not a message thread.
Hand-written quotes → instant, rules-driven estimates. Pricing runs through a transparent rules engine and appears live as the client builds the brief — always clearly labelled as an estimate, never a guaranteed price.
Double bookings → a real availability engine. Slots live in the database with a state (available / held / booked) and row-level locking. Two people selecting the same slot cannot both book it — the second is blocked, automatically.
No-shows → deposits on every booking. Every booking is secured by a deposit. Clients can also pay in full upfront for a discount, or leave the balance to pay at the studio after the session — the choice is theirs; the studio is always covered by the deposit.
Approval chaos → design sign-off in the client portal. Clients approve a design or request changes in one click, with a timestamp. The artist sees the decision in their dashboard instead of scrolling through messages.
Lost enquiries → an enquiry CRM. Every enquiry and brief lands in the studio's pipeline with a status, so nothing is lost and follow-ups are visible, not remembered.
Repeated aftercare → a self-serve aftercare guide. Do / Don't / What to expect, in the client's portal from the moment they book — the artist answers fewer repeated questions.
Sealing it together: a 30-minute hold keeps a slot reserved while the client checks out (it releases itself if they walk away), a confirmation page issues a booking reference and a calendar file, automated confirmations, artist alerts and 24-hour / 7-day reminders are queued in the automations log, and the client portal shows the whole journey from idea to healed skin on one timeline.
WHAT THE OWNER GETS BACK
Fewer hours on admin. Briefs, estimates, confirmations and follow-ups are generated by the flow, not typed by hand.
Fewer empty chairs. Every appointment is deposit-secured and reminder-covered; holds expire on their own.
Nothing lost. Every enquiry, booking, design decision and payment state lives in one dashboard, not in a DM inbox.
HONEST SCOPE, STATED PLAINLY
Card payment is a clearly-labelled prototype screen (format checks only, no real money moves); confirmation and reminder emails are in-app previews until the studio connects its own sending domain; all studio, client and booking data in the demo is fictional. Everything else — accounts, real-time slot locking, holds, deposits, approvals, dashboards, CRM — runs for real on the live application.
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30-Day LinkedIn Content Calendar (Sample Project)
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