Phulkari means "flower work". It is the darning-stitch embroidery Punjabi women made for their own homes. It's my home town style. In its figurative sainchi form, it recorded the world around them, down to the trains that reached Lahore...
I’m a brand identity designer in the wellness space. I wanted a real case study in my niche, taken from a blank page to a live business, and I wanted to see how far AI could go as a working partner in design.
This project started with a simple idea
That self-care should never feel generic.
SHE’S THE ONE is a personal care brand that creates custom skin and hair formulas for every individual. But beyond the products, it’s a story about recognition. About giving people the...