I led the full redesign of Loft’s marketing website, creating a cohesive digital experience that reflected the brand's core values and business goals.

I built and led a multi-disciplinary team of over 20 designers, UX researchers, and data scientists. Also defined the product platform strategy and vision.

Deanna led the design and strategy for a new AI-driven health app, enhancing user experience and engagement through intuitive design and thorough UX research.