Everything here done with figma from the logo motions to the gradient motion
0
1
Trust is the biggest feature in FinTech.
Users don't just need functionality.
They need confidence.
Small details create trust:
✓ Clear copy
✓ Secure flows
✓ Fast transactions
✓ Transparent fees
Dayo Adams | UI/UX Designer, Product Designer & Brand Designer | FinTech, SaaS, HealthTech, Web3 & E-commerce | Increased conversion by 35% | Designed products used by 50k+ users | Helped startups raise funding | Completed 30+ design projects | Increased user retention by 25%.
4
2
21
People don't buy features.
They buy outcomes.
Design for outcomes.
Dayo Adams | Product Designer & Brand Designer
1
14
The best UX is invisible.
Users shouldn't notice your design.
They should notice how easy everything feels.
Dayo Adams | UI/UX Designer & Brand Designer
2
3
41
Every screen should answer one question:
"What does the user need right now?"
When designers try to do too much on one page, conversions suffer.
Simple wins.
Dayo Adams | UI/UX Designer, Product Designer & Brand Designer | Benin Republic | FinTech, SaaS, HealthTech, Web3 & E-commerce | Increased conversion by 35% | Designed products used by 50k+ users | Helped startups raise funding | Completed 30+ design projects | Increased user retention by 25%.