David Nelson
Ecommerce Product Visuals & Ad Creatives
New to Contra
David is building their profile!
One of the biggest challenges premium product brands face is communicating quality before a customer ever makes a purchase.
For this project, the objective was to create a product commercial for a ceremonial-grade matcha brand that instantly conveys purity, craftsmanship, and...
Many ecommerce brands don't have a product problem.
They have a creative problem.
The product is good.
The website is decent.
The ads are running.
But the content isn't doing enough heavy lifting.
A single product can generate dozens of creative angles:
• Product demonstrations
•...