David Holes
✦ Creative Product Designer ✦ Framer Expert Pro ✦
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This project is a conceptual reimagining of a well-known The North Face campaign, created entirely using generative AI.
The goal was to explore how far modern AI tools can go in replicating the quality, emotion, and storytelling of a real-world production. Instead of relying on traditional photoshoots, every visual was generated with a strong focus on art direction, consistency, and cinematic realism.
Special attention was given to lighting, composition, and character continuity to ensure the final output feels like a cohesive campaign rather than a collection of random AI images.
The result is a fully AI-driven concept that closely mirrors the look and feel of a high-budget outdoor campaign, proving that with the right direction, AI can deliver production-level visuals.
This project demonstrates how brands can experiment with faster, more flexible creative production without sacrificing quality.
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Munch.eco I App & Website redesign
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Diverzum I Redesign App & Web
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Delivered a high-quality AI-generated brand video with cinematic visuals, helping position Medipredict as a premium, forward-thinking brand.
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Husmus I Fintech Platform Design
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Volteum I Redesign Admin Interface
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Commit Smart is a digital product and development agency website designed to communicate a broad, high-level service offering-including software development, AI solutions, UX/UI design, and IT consulting-in a clear and conversion-focused way.
The goal of the project was to position the company as a reliable, forward-thinking technology partner while simplifying a complex set of services into an easy-to-understand structure. The platform highlights expertise across development, design, and consulting, supported by strong messaging and clear entry
https://commitsmart.ae
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Bookkeepie I Redesign Platform
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Ofotert.hu (http://Ofotert.hu) is a website redesign project focused on creating a modern, user-friendly, and visually polished digital experience for one of Hungary’s best-known optical brands. The goal of the project was to improve the overall usability of the platform while presenting products, services, and brand communication in a clearer and more engaging way.
The design approach focused on making the browsing experience more intuitive for users looking for eyewear, eye examinations, store information, and promotions. By simplifying content structure, improving navigation, and introducing a more cohesive visual system, the website becomes easier to explore and more aligned with contemporary user expectations.
Ofotert.hu (http://Ofotert.hu)
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Mazel Tov is a restaurant and cultural venue website designed to capture the unique atmosphere of one of Budapest’s most iconic hospitality spaces. Located in the heart of the city’s Jewish Quarter, the venue combines gastronomy, community, and events in a vibrant, garden-like setting.
The goal of the project was to translate this rich, immersive offline experience into a digital environment that feels equally alive, welcoming, and distinctive.
https://mazeltov.hu
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Balagan is a restaurant website project focused on translating a strong, character-driven brand into a bold and immersive digital experience. The goal was to capture the atmosphere, energy, and uniqueness of the restaurant while making key information. Such as the menu, reservation options, and location, easy to access.
The design approach emphasizes visual storytelling, combining expressive typography, rich imagery, and dynamic layouts to reflect the restaurant’s identity. At the same time, the structure remains clear and intuitive, ensuring users can quickly find what they need without friction.
https://balagan.hu
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Caleido is an FP&A platform designed to help finance teams streamline planning, forecasting, and reporting through a flexible and intuitive system. The goal of the landing page was to clearly communicate a complex financial product while driving demo bookings and user engagement.
The challenge was to translate advanced financial workflows such as scenario planning, cash flow analysis, and reporting into a simple, structured, and easy-to-understand experience for potential customers.
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Metropolitan form connects students with relevant educational opportunities by asking targeted questions about their interests, preferences, and goals. Based on their answers, it provides personalized insights while keeping the experience lightweight, engaging, and easy to complete.
To encourage participation, the platform integrates a prize-based system where users can enter a giveaway by completing the questionnaire. This not only increases conversion rates but also creates a sense of excitement and motivation throughout the journey.
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Medipredict is a platform that empowers individuals to access advanced medical insights through easy-to-understand diagnostic reports and health assessments. The platform’s mission is to make preventive healthcare more accessible, helping users make informed decisions about their health.
Medipredict connects users with modern diagnostic solutions and medical expertise, offering a range of reports and tests designed to uncover potential health risks early. By presenting complex medical data in a clear and user-friendly way, Medipredict enables individuals to take a proactive approach to their wellbeing.
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