David Holes
✦ Creative Product Designer ✦ Framer Expert Pro ✦
This project is a conceptual reimagining of a well-known The North Face campaign, created entirely using generative AI.
The goal was to explore how far modern AI tools can go in replicating the quality, emotion, and storytelling of a real-world production. Instead of relying on traditional photoshoots, every visual was generated with a strong focus on art direction, consistency, and cinematic realism.
Special attention was given to lighting, composition, and character continuity to ensure the final output feels like a cohesive campaign rather than a collection of random AI images.
The result is a fully AI-driven concept that closely mirrors the look and feel of a high-budget outdoor campaign, proving that with the right direction, AI can deliver production-level visuals.
This project demonstrates how brands can experiment with faster, more flexible creative production without sacrificing quality.
1
113
Munch.eco I App & Website redesign
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9
Diverzum I Redesign App & Web
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5
Delivered a high-quality AI-generated brand video with cinematic visuals, helping position Medipredict as a premium, forward-thinking brand.
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110