Dave Uy's Work | ContraWork by Dave Uy
Dave Uy

Dave Uy

Strategy-led social media & content systems partner.

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Cover image for The code was not working
The code was not working but I'll join anyway. Sole purpose of a booking site for a salon, Which gives you the availability calendar, the hairstylists you want and a booking management + follow ups and other stuff.
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Cover image for Operations Manager — Sparklin Cleaning
Operations Manager — Sparklin Cleaning Services LLC I managed day-to-day cleaning operations across multiple properties, coordinating up to 15 cleaners and tracking between 5–18 cleaning assignments concurrently. One of the challenges I encountered was the lack of centralized operational information. Host preferences, property-specific instructions, cleaning requirements, and important updates were scattered across Google Chat conversations. As a newly hired VA, I experienced firsthand how difficult it was to obtain the full context needed to handle each property, particularly during duty transitions. To address this, I developed an internal Operations Guide that consolidated essential property information, host requirements, operational procedures, and reference materials into a structured resource for the team. I also created spreadsheet-based tracking workflows to monitor cleaning assignments, pre-cleaning preparation, supply readiness, post-cleaning verification, and job completion. My work focused on improving operational visibility, simplifying information access, and making daily processes easier to follow and transfer between team members. Key Contributions: Cleaning operations and team coordination Internal operations guide development Property-specific knowledge management Workflow and process documentation Job tracking and operational reporting VA onboarding and duty handover support
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Cover image for Built a connected strategic architecture
Built a connected strategic architecture that moves from business foundation and audience intelligence through positioning, content, growth, measurement, workflows, and methodologies. The purpose is to turn strategy into repeatable work rather than treating marketing as a collection of disconnected tactics.
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Cover image for Developed a content strategy approach
Developed a content strategy approach that starts with the business or audience reason behind the content—not simply what to post. The workflow connects an observation or idea to diagnosis, content pillar, strategic role, brief, creation, publishing, and measurement.
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