Darren Spence
Senior marketing strategist. Growth & investor consulting
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MOBILE APP LAUNCH
CHALLENGE: Launch new mobile app in highly competitive Indonesian consumer market with limited marketing budget. Needed rapid adoption and category dominance without heavy paid acquisition spend.
MY APPROACH: • Developed positioning strategy differentiating...
HEALTHCARE EDTECH MARKET ENTRY
AI-powered healthcare education startup needed strategy to enter conservative UK academic market (dietetics programs). Buyers skeptical of new technology, long decision cycles, regulatory complexity.
DELIVERABLES: ✓ Market analysis with prioritized...
GLOBAL MARKETING STRATEGY (£100M+ PORTFOLIO)
CHALLENGE: Fortune 500 FMCG company needed strategic optimization of £100M+ product portfolio across 130+ markets. Required balancing growth objectives with profitability, regulatory compliance, and operational efficiency across...