Darius Andrew
Senior Motion Designer: evolving brands through motion.
New to Contra
Darius is ready for their next project!
Little work in progress for an upcoming personal project, plenty of work to do but feels like its starting to come together
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LCP | "All In" Inclusive Design Launch
Overview: As the Lead Designer, I spearheaded the visual identity and animation for LCP’s "All In" internal initiative. This project required translating a complex internal scheme into an engaging, 40-second motion piece designed to drive employee adoption and understanding of inclusive design principles.
The Process: I worked directly with key stakeholders to define project goals before developing the end-to-end creative - from initial style-frames and storyboards to custom asset creation.
Execution: Every element was custom-built in Illustrator and brought to life in After Effects, ensuring a fluid, high-energy pace that maintained viewer engagement throughout the internal launch.
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LCP | "Do Check Review" Mixed-Media Explainer
Overview: To internalize a core business process for new starters, I developed a 2-minute narrative-driven film using a distinct collage aesthetic. The goal was to move away from traditional corporate visuals to create something memorable, tactile, and engaging for an internal learning platform.
The Creative Challenge: Pacing a 2-minute technical explanation requires a strong visual hook. I utilized a "cut-out" collage style, blending photography and vector elements to create a high-energy, educational journey.
Execution: I led the project from discovery to delivery, using Photoshop for complex asset manipulation and After Effects for the final character and environment animation.
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InsurSight | International Product Launch & Social Campaign
Overview: For the US launch of InsurSight, I led the creation of a modular suite of motion assets. Originally designed for high-impact exhibition displays, the project evolved into a data-driven social campaign to capture the American market.
The Strategy: I collaborated closely with the Digital Marketing team to analyze A/B test results, allowing us to iterate on the motion language and call-to-actions to optimize performance for LinkedIn’s professional audience.
Execution: I owned the end-to-end creative process, ensuring the "InsurSight" brand remained consistent while pivoting the technical delivery from large-scale exhibition screens to mobile-first social formats.
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InsurSight | International Product Launch & Social Campaign
Overview: For the US launch of InsurSight, I led the creation of a modular suite of motion assets. Originally designed for high-impact exhibition displays, the project evolved into a data-driven social campaign to capture the American market.
The Strategy: I collaborated closely with the Digital Marketing team to analyze A/B test results, allowing us to iterate on the motion language and call-to-actions to optimize performance for LinkedIn’s professional audience.
Execution: I owned the end-to-end creative process, ensuring the "InsurSight" brand remained consistent while pivoting the technical delivery from large-scale exhibition screens to mobile-first social formats.
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