Working on multitenant SaaS projects taught me one clear rule. Data isolation is not optional. It’s the backbone of security, trust, and scalability.
A few approaches
schema-per-tenant – each tenant gets its own schema. Great isolation, easy backups, more maintenance.
One thing I’ve learned the hard way. Bounce rate is often not a content problem. It’s a loading problem.
In many Next.js projects I’ve worked on, the biggest performance issues came from images, not code. Large hero visuals, unoptimized galleries and mobile devices don’t mix well.
I’ve been using Supabase in a few early-stage SaaS projects, and it keeps proving one thing. The first three months of a startup are about speed, not perfect architecture.
Supabase delivers that. Auth that works immediately, a Postgres database without setup, real-time features...