Danielle Wallace
Fractional COO & Systems Architect | Lean Six Sigma
New to Contra
Danielle is building their profile!
Strategic Venture Design: Undercover CI Agency
I developed the conceptual framework and operational structure for a specialized Competitive Intelligence agency. This project demonstrates my ability to identify market gaps and architect a service-based business model from the ground up.
The Operational Logic:
Service Architecture: Designed the end-to-end service delivery model, from client intake to intelligence reporting.
Competitive Analysis: Conducted deep-market research to define a unique value proposition in the B2B research space.
Infrastructure Mapping: Outlined the tech stack and freelancer-coordination workflows required to run the agency remotely.
1
6
Operational Audit & Scale Implementation:
Following a business acquisition, I conducted a full-scale operational audit to transition a chaotic production environment into a structured, scalable engine.
The Strategy:
Lean Six Sigma Methodology: Applied Green Belt principles to identify bottlenecks in the production and onboarding workflows.
Process Standardization: Designed and implemented the first official SOPs, reducing error rates and increasing output.
Team Architecture: Overhauled the hiring and onboarding framework to ensure the production team could scale alongside business growth.
The Result: Transformed a legacy system into a modern, data-driven operation capable of sustainable growth.
1
6
Systems Architecture: Coedu
I engineered the end-to-end operational logic for this digital ecosystem. Instead of just designing screens, I built the functional blueprint for a scalable business.
The Operational Impact:
Systems Mapping: Architected complex user journeys to ensure zero friction between the business model and the user experience.
Developer-Ready: Created high-fidelity logic flows that serve as a source of truth for engineering, reducing build-time and technical debt.
Scalability: Built the "engine" of the platform to handle multi-state user interactions and monetization flows.
1
7