Danielle Esch
Social Media & Merchandising | Chewy & Dogtopia Experience
I designed a branded social media template in Canva featuring original pet photography. Each post highlights a Dogtopia pup in high-quality, on-brand imagery that enhances engagement and visually reinforces the company’s friendly, trustworthy identity.
I conceptualize and script Instagram Reels for Dogtopia using humor and trending audio to highlight the playful personalities of their daycare pups. Each concept is designed to boost engagement, foster community connection, and humanize the brand through relatable, lighthearted storytelling.
I transformed a client’s Google review into a cohesive, on-brand social media post using a custom Canva template. The goal was to showcase customer testimonials in a visually consistent way that aligns with Dogtopia’s brand identity while strengthening community trust and engagement.
Boosted Dogtopia’s local visibility with a targeted Google review email campaign. The message encouraged loyal clients to share their experience — helping improve SEO and credibility in their community.
