Daniela Perea
Graphic designer, merchandise designer, mailing
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Concept merch collection
This project explores the creation of a merch collection with a modern and laid-back approach, where graphics, color, and attitude build a fresh and contemporary identity.
Through illustration, typography, and composition, the pieces are designed to live in everyday contexts, connecting with a youthful and expressive aesthetic.
The project avoids direct brand logos, focusing on an original visual language that protects authorship while reinforcing its conceptual nature.
My role included creative direction, concept development, and design.
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7
Guayabo
A suspended moment where everything fades.
This photographic series explores the emotional void that follows excess—when the body still remembers, but the mind can no longer find meaning.
Through intimate black-and-white portraits, the project captures the tension between euphoria and silence, revealing gestures, expressions, and lingering traces.
Fragmented compositions and repetition create a visual narrative of confusion, nostalgia, and disconnection.
My role included photography, concept development, and editing.
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18
Huitota — Editorial storytelling for an Amazonian product:
A visual journey that transforms a product into a living narrative.
Huitota is a book-object that explores the story of Amazonian chili and its cultural significance within the Huitoto community.
The project blends concept development, editorial design, illustration, and physical assembly into an immersive experience, where each spread reveals the jungle, its people, and ancestral knowledge.
3D pages and textured assemblies add depth and a tactile layer, turning the book into an interactive object where visual and physical elements coexist.
My role included creative direction, concept development, editorial design, and production.
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18