Daniel Mazhara

When I got more involved in Codefather's marketing, people expected leads to go up and deals to close faster.

Reasonable. Also not what happened. Turns out we didn't have a visibility problem. We had a clarity problem — and marketing just made it louder.

Prospects were coming in...

"healthy system"

At some point someone said "we just need more content." Sounds reasonable. We started listing ideas... technical posts, culture stuff, thought leadership, behind the scenes.

The list kept growing. Then we looked at what we had and realized nobody reading it...

I did almost everything yesterday to raise my rating a little, and it dropped by 12 points lol wtf.

and how many points do you guys have?

We worked on a AR mobile app with real-world interaction a few years ago. It was a really hard but interesting experience. but I wish we had another opportunity to create some AR/XR/VR.

Check it out