Your 404 page might be costing you users 👾
When a site breaks, error, no connection, empty state, people feel lost and don't know what to do next. That's why I believe illustrated error states are an important part of the product, not just a nice-to-have:
- They show exactly what went wrong
- They ease frustration
- They hint at what to do next
Sometimes they even make people willing to wait it out. A gray "Error 404" text is a missed opportunity. An on-brand illustration turns a moment of annoyance into a moment of trust.
That's why I design custom illustrated error states for my clients, built around their brand style.
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Logo concept for an authentic Japanese restaurant in New York 🍜
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A little glimpse into the future of branding 😊
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I'm creating a landing page for an iGaming platform that includes a Loyalty Program for VIP and Super-VIP customers 💎