Total ad spend: €2,824
Total revenue generated: €30,727
Cost per purchase: as low as €3.96
Strong performance maintained while campaigns remain active
This case reflects a highly efficient structure where cost control and revenue generation are aligned, allowing the account to scale without sacrificing profitability.
My strategy here focused on:
Prioritizing CPA control over aggressive spend
Scaling only proven ad sets
Continuous monitoring of purchase cost and conversion value
Optimizing toward real business outcomes, not vanity metrics
Efficient paid media isn’t about spending more — it’s about spending smarter.
25
179
Cost per purchase between €5.27 – €6.86
Ad spend managed across multiple campaigns (€600 – €2,100+)
Revenue generated per campaign:
€4,351
€5,414
€18,117
Stable performance while scaling budgets
These results come from structured campaign setups, continuous optimization, and close monitoring of cost per purchase to ensure profitability at scale.
My approach focuses on:
Keeping CPA under control while increasing spend
Scaling only when data confirms stability
Optimizing based on real revenue, not vanity metrics
Paid media should grow the business — not just spend budget.
12
90
ROAS up to 26.7x
Multiple ad sets consistently above 13–15x ROAS
Average ROAS: 10.1x
CPC as low as €0.18–€0.19
Strong balance between profitability and cost efficiency
These results come from structured creative testing, audience control, and continuous optimization based on real performance data — not assumptions.
My approach prioritizes:
Sustainable ROAS, not short-term spikes
Efficient traffic costs
Clear scaling signals before increasing budgets
Focused on building campaigns that are profitable, stable, and ready to scale.
16
108
📈 Recent eCommerce campaign results (ongoing):
€28,106+ in revenue generated
Cost per purchase: €100.73
High-ticket product strategy with optimized conversion tracking
Campaign currently scaling with controlled efficiency
My experience includes managing:
High-value products and complex purchase journeys
Full-funnel Meta Ads structures (cold traffic + retargeting)
Budget control and performance optimization based on real business metrics
Continuous creative and audience testing to improve CPA and ROAS
20
113