I recently wrote a breakdown on how a Web3 marketing strategy boosted engagement by 300% — and why these tactics work beyond crypto.
Inside the piece, I explored:
— Why authentic storytelling outperforms hype
— How community-first narratives drive retention
— Why meme culture still matters (when used well)
— How trust compounds faster than ad spend
— And how traditional brands can adapt these ideas without going “full Web3”
If you’re curious, here’s the full write-up:
https://www.linkedin.com/pulse/how-web3-marketing-strategy-increased-user-engagement-falah-8nv9c
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Just published an article on something I’ve been observing for years in Web3:
how people behave when markets move faster than psychology can keep up.
This piece explores:
— Why fear beats logic under pressure
— Why transparency is a psychological anchor
— How weak incentives collapse instantly
— Why anonymity amplifies character
— How communities turn collaborative… or cannibalistic
If you’re curious about the human side of Web3, here’s the full write-up:
https://www.linkedin.com/pulse/what-web3-taught-me-human-behavior-under-extreme-pressure-falah-vzmfc
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Recently wrote an article on LinkedIn about something many founders underestimate:
how investor updates quietly shape trust, momentum, and long-term support.
The piece breaks down a few key ideas:
— Why silence creates more risk than bad news
— How consistency builds narrative stability
— Why predictable updates calm investors
— How updates turn investors into partners, not spectators
— And what traditional founders can learn from Web3’s extreme pace
If you’re curious, here’s the full write-up:
https://www.linkedin.com/pulse/why-investor-updates-matter-more-than-you-think-falah-zvldc
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Just wrapped up a pretty interesting blockchain infra project!
Hey everyone!
First post here on Contra!
Recently, I handled a project where I had to design and deploy a multi-node blockchain environment on a single machine:
- 1 standalone full node using systemd
- 7 nodes containerized with Docker
- Fully isolated configs + port management
- Optimized networking, logging, and monitoring
- Cleanup of legacy services that were conflicting
- Built a full operational guide so the client can run checks independently
It was fun! a mix of DevOps, blockchain infra, and problem-solving. Definitely a good reminder that even “small” setups can get surprisingly complex when nodes stack up.
Still exploring Contra, but if anyone here works with validators, node infra, or blockchain tooling in general, I’d love to connect
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Recently wrote an article on LinkedIn about something I’ve been noticing for a while:
the way Web3 projects fundraise actually has a lot of lessons traditional startups can use too.
The piece breaks down a few simple ideas:
- Why communities sometimes matter more than pitch decks
- How transparency builds momentum (even when you’re early)
- Why hype isn’t always bad, as long as you can convert it
- What Web3 teams do right during pre-product phases
- And how traditional builders can adapt those tactics without becoming “crypto projects”
If you’re curious, here’s the full write-up:
🔗 https://www.linkedin.com/pulse/fundraising-lessons-from-web3-projects-you-can-apply-startups-falah-ppvrc