Fernando CUTMASON's Work | ContraWork by Fernando CUTMASON
Fernando CUTMASON

Fernando CUTMASON

CUTMASON | Remote Post-Production for Agencies & Brands

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Mexico City, Mexico

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Mexico City, Mexico

Glory — Jaú Serve Customer Story A customer story for Glory featuring Jaú Serve, a Brazilian supermarket chain. The film explores a real business challenge, cash automation and the customer experience through interviews and footage of the retail operation. My role: Director & Video Editor. From directing the interviews to shaping the final edit, my work focused on building a clear narrative that connects the customer's perspective with the product in use. This project reflects my approach to interview-led storytelling, combining authentic human experiences, purposeful pacing and supporting visuals. Selected work from my previous portfolio, now presented through CUTMASON.
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Globo — Edu Lyra "Raising Hawks" Documentary Profile A documentary profile produced for Globo, featuring Edu Lyra and Gerando Falcões. The film combines interviews with images of people and their environment to explore purpose, social impact and collaboration. My role: Director & Video Editor. My work focused on shaping an authentic, interview-led narrative, connecting personal testimony with supporting visuals and giving the story room to unfold naturally. This project reflects my approach to documentary storytelling, combining thoughtful direction, purposeful pacing and emotional depth. It is a selected example for founder profiles, purpose-driven brands and documentary-style branded content. Selected work from my previous portfolio, now presented through CUTMASON.
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CUTMASON — Showreel | Commercials & Brand Stories Your footage. A stronger story. A selection of commercials, customer stories and brand films brought together in a 95-second showreel. I'm Fernando, a director, writer and video editor based in Mexico City. My background in directing and storytelling informs every editorial decision — from narrative structure and pacing to performance, sound and visual continuity. This reel showcases my approach to shaping different types of content into engaging, purposeful films. Selected work from my previous portfolio, now presented through CUTMASON — my remote post-production practice for brands and businesses.
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Loft — Brand Commercial A brand commercial for Loft, combining an on-camera performance with real-estate imagery. The piece connects a person, a setting and a brand message. The editing focuses on the relationship between performance and supporting images, with deliberate pacing and visual continuity that allow the commercial idea to land.
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