How Webflow harnessed the agility of freelancers with Contra
Overview
Webflow hired freelancers to enhance their creative team's capabilities for their conference’s multi-city events.
Webflow, a trailblazer in no-code platforms, encounters its most intense creative period during the annual traveling conference, Webflow Conf.
With their in-house creative team fully immersed in orchestrating these multi-city events, Sophia Silver, Webflow Conf’s Executive Production Assistant, remains on the lookout for opportunities to expand the team’s capabilities and capacity.
To maintain their agility and ensure that each critical moment of these events is flawlessly captured, Sophia turns to skilled, on-demand freelancers. The pressing challenge? Efficiently locating the most qualified ones to bolster the impact of these events, precisely for the event times and places where they’re needed most.
The Challenge
As the dates for Webflow Conf approached, the scope of tasks expanded exponentially.
Sophia needed creative professionals who could not only photograph the essence of Webflow’s dynamic events but also seamlessly align with the brand’s creative ethos and guidelines—often with minimal lead time—and preferably, with little-to-no onboarding and supervision required.
"Finding freelancers who can instantly adapt to our brand and creative vision was our biggest hurdle."
— Sophia Silver, Executive Production Assistant at Webflow
Webflow Conf 2023 Awards winners at Webflow Conf San Francisco
The Solution with Contra
Faster time to project completion and a better bottom line
With Contra, Sophia discovered a streamlined path to finding the right talent and transforming how she handles these high-stakes moments. The platform enabled her to quickly identify, read reviews, and hire creative professionals who were ready to dive into the fray of Webflow Conf, often with just a couple days of notice.
“The photographers I hired were a perfect fit; they understood our vision and delivered beyond expectations.”
— Sophia Silver, Executive Production Assistant at Webflow
According to Sophia, conventional hiring methods required extensive searching, vetting, and onboarding. Contra's platform simplified these steps into a fluid, user-friendly experience, which saved valuable time and ensured the right creative alignment with Webflow's brand and events.
Outcomes
Sophia's incorporation of Contra into Webflow’s event planning process revolutionized the way they managed crucial elements like photography. By turning to Contra, Sophia saved considerable time, which would have otherwise been spent weeks in advance for sourcing and coordinating. This efficiency gain allowed her team to focus on the bigger picture, enhancing the overall quality and execution of each of Webflow Conf’s four events.
Reflecting on past events and the crunch times they often experienced, Sophia says she appreciates the newfound agility and ease provided by Contra’s platform. “What used to be a weeks-long task of sourcing and coordinating now takes a matter of days, sometimes even just hours. This was a game-changer for us,” she says.
"Using Contra, we transformed our event planning from a time-consuming process into a more focused effort. This helped us elevate the quality of our events making every moment count both for us and our attendees."
— Sophia Silver, Executive Production Assistant at Webflow
With Contra, Sophia now shares vetted independents with peers for when they need talent most, and the entire company can see independent talent in one easy, compliant place.
