We moved away from a long-scroll landing and restructured the experience into clearer, focused interfaces, improving navigation, readability, and overall flow.
The goal was simple: let the visuals breathe and make every section feel...
I help brands turn outdated interfaces into modern, conversion-focused experiences.
Recent work: full redesign of ORBE, a white-label booking engine used by tourism companies across Latin America — 3 visual proposals, 18 screens, 12...
Built a full rewards system for a sports platform — from points → challenges → redemptions.
The goal wasn’t just UI, but creating a system that actually drives engagement:
• Earn points through real actions
• Track progress with clarity
• Redeem rewards with a sense of achievement