Editorial No.01
An AI experiment in light, texture and style.
The Concept
To truly explore the creative potential of AI, I needed a foundation as strong and consistent as a real editorial shoot.
So I built one from scratch: an entire editorial session designed to push:
Textures
Camera angles
Close-ups
Composition & mood
The Process
Throughout the experiment I focused on:
Lighting & color coherence → every shot had to feel part of the same world.
Stylistic unity → even when switching perspectives.
Unexpected challenges → like adding dogs into the mix.
The Result
A first exploration of how fashion, texture, mood and attitude can come alive in motion through AI.
Not just stills.
Not just prompts.
But a moving editorial where style remains consistent across frames.
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You're My Heart
An AI project exploring the idea of travel, both physical and internal.
I have been living abroad for a year now, and this ongoing sense of movement shapes my visual language: surreal outdoor rooms, objects suspended between places, and scenes that look like memories taking form for a moment.
The road becomes a kind of home, a temporary space you learn to carry with you, so furniture appears outside, in open landscapes, as if the familiar world has followed you into the journey.
The Emotion
Travel here is not only relocation but also the quiet emotional process of adapting, searching, and rebuilding yourself in a new space. This nostalgic feeling became the emotional core of the project, connecting past and present, memory and distance.
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Hyundai N Vision 74
This new Hyundai N Vision 74 project was created entirely with AI. For several months, I have been exploring the limitless possibilities of AI and developing a creative workflow that's becoming more and more precise and efficient.
The Process
Today, almost every aspect of the process can be directed and refined, from art direction and styling to storyboarding and composition. The level of control and visual quality we're now achieving is truly impressive.
The Result
We're excited to keep pushing the boundaries of these new ways of creating the video and still content of tomorrow.
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Barracuda
A fictional AI-generated world inspired by 70s Arizona, cowboys, and the iconic Plymouth Roadrunner Superbird.
This project was born from ideas I've carried with me for years as a photographer. The desire to merge my passions into a single session, to "travel" thousands of kilometers away from where I live, to use cars I could never realistically afford, and to create the photoshoots exactly as I've always imagined them.
For years I dreamed of doing something like this, and thanks to AI I can finally "bring it to life." I've spent many days generating these images, and I just couldn't find a moment to stop — it felt like an endless opportunity to create entire worlds. Truly incredible.
The Inspiration
The inspiration for this session came from Barracuda, a song that instantly transports me to the 70s in Arizona — cowboys, open roads, and an iconic, uncommon American car: the Plymouth Roadrunner Superbird. From there, I built this fictional AI-generated world.
I hope you enjoy it as much as I enjoyed creating it.
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AI Generated Video Ads for Mission Smart Cool Towel
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AI Generated Ads For a HOPE
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Serenitea Commercial Ads
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