Cosmina Elisabeta Colesniuc
Social media manager. I create content(Canva), write scripts
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I designed this 3-slide Instagram carousel for The Orange Academy's recruitment campaign targeting Romanian high school seniors finishing their studies — built to convert curiosity into action, with zero friction.
Slide 1 - hooks with the exact question the audience is already asking themselves.
Slide 2 - breaks down every objection before they can think of it.
Slide 3 - closes with scarcity and the lowest-possible-commitment CTA - just a DM.
What do you think? Does the copy land? Would you have stopped scrolling at slide 1? 👇
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Putting together a full practical guide for international students arriving in a city they've never been to — from airport pickup to emergency numbers, from which bus app to download to what documents to bring on day one — is a different kind of content challenge. No room for vague or pretty. Every word had to be useful.
"Maastricht Essentials 2026" is an 18-page onboarding booklet I wrote and designed for Erasmus+ mobility students joining The Orange Academy's internship program. It covers everything: accommodation details, city orientation, transport guides (bus, train, regional connections), useful apps, meal planning, a full 2-week program schedule, internship placement locations, Erasmus+ compliance requirements, an emergency guide, and closing contact information — with my name listed as the Romanian contact point for incoming participants.
What did you find most useful when you first arrived somewhere new — a printed guide, a group chat, or just figuring it out yourself? 👇
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Conceptualized and produced a 6-slide Instagram Stories series titled "Amsterdam – One Day Trip," designed to inspire spontaneous weekend travel among young internationals living in the Netherlands. The series follows a deliberate narrative structure — opening with a curiosity-driven hook, building into a destination reveal, and expanding into two distinct itinerary tracks: a relaxed, no-plans city walk and a curated list of must-see cultural attractions. Each slide was scripted with a casual, peer-to-peer tone to match the target audience, while maintaining visual consistency with the brand palette throughout. The final slide included a practical booking tip, adding genuine value beyond aesthetic content.
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As a Social Media & Content intern at The Orange Academy (Maastricht, NL), I was responsible for developing recruitment campaigns across Instagram including this two-part Instagram campaign designed to drive internship applications.
I developed a sequential Instagram carousel campaign designed to move candidates through a full conversion funnel - from attention to application.
Post 1 - Urgency & Hook:
Created an attention-grabbing "Last Call" headline paired with a clear search-bar CTA format, communicating role availability and dual action buttons (Apply Now / Send Portfolio) in a single visual.
Post 2 - Objection Handling & Reassurance:
Structured the follow-up post around the candidate's internal doubts, addressing the "why bother" and "what's the catch" hesitations with benefit stacking and a closing statement ("No Fees. No Hidden Costs. We take care of everything.") designed to eliminate friction before the application step.
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