The story of Solarize began on the sun-drenched shores of California, with two lifelong friends, Kai and Elena. Frustrated by sunglasses that dulled colors and distorted vision, they created Solarize, which adapts to light condition, enhance contrast, and reduces glare without muting natural beauty. Solarize has become a movement, an invitation to see the world in full color, under the brilliance of the sun.
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REFORMR is a reformer pilates studio built around one thing: control.
Not motivation. Not aesthetics. Control of movement, of habit, of how you show up every day.
The studio exists for women who already know what they want. Who move with intention and understand that real change is quiet and deliberate.
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Ashwood is a men’s premium fragrance brand built from the ground up. The project involved developing a full visual identity system including wordmark, scent-specific color palette, bottle labels, packaging, and campaign posters. The goal was to position Ashwood as a refined, masculine brand with a distinct personality for each fragrance in the line.
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Rootbound | Brand Identity
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