Somil Shekhar's Work | ContraWork by Somil Shekhar
Somil Shekhar

Somil Shekhar

Creative AI ads for growing brands and high-quality websites

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Followed by LOGO D, Ragini S, and CHIRAG V

Bengaluru, India

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Bengaluru, India

Every great film begins with direction, not a camera. Before the lighting is placed, before the lens is chosen, before the first frame is captured, there's a vision that defines every movement, every composition, and every emotion. Today, that creative vision is evolving. By combining cinematic direction with the possibilities of AI, we're able to visualize campaigns, shape brand identities, pre-direct photography, and build entire visual worlds before production even begins. This isn't about replacing creativity. It's about giving creative direction a new dimension. When Film Direction Meets AI.
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The Nilgiri Co. – Premium Coffee Brand Website Overview Designed and developed a premium website for The Nilgiri Co., creating a digital experience that reflects the brand's craftsmanship and identity. The project focused on blending modern UI/UX, responsive development, and performance optimization to deliver an elegant website that strengthens the brand's online presence and customer engagement. The Challenge The client needed a premium digital presence that reflected the quality of their coffee while providing an intuitive browsing experience across all devices. The website had to balance aesthetics, performance, and usability to build credibility and encourage customer interaction. Our Approach We crafted a clean, modern interface with a strong emphasis on visual storytelling, intuitive navigation, and responsive design. Every section was designed to communicate the brand's identity while ensuring a fast, seamless, and engaging user experience. Services Delivered -UI/UX Design -Website Design -Frontend Development -Responsive Web Development -Performance Optimization -Brand Identity Integration -User Experience Design Deliverables -Responsive Business Website -Premium Landing Pages -Mobile & Desktop Optimization -SEO-Friendly Structure -Modern UI Components Project Outcome The website provides The Nilgiri Co. with a premium digital presence that reflects its brand values while delivering a fast, responsive, and user-friendly experience. The project showcases Converge Digitals' expertise in creating modern websites that combine aesthetics, functionality, and performance to help businesses build credibility and grow online. Skills -Web Design -UI/UX Design -Frontend Development Tools -Figma -React.js (or your actual framework) -Tailwind CSS (or your actual stack)
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Sonata POZE – Cinematic Spec Commercial Showcase Overview Sonata POZE is an independently created spec commercial designed to reimagine how a modern watch can be advertised through cinematic storytelling and motion design. Instead of focusing solely on product features, the concept explores the emotions associated with time, precision, and ambition. Every transition, animation, and camera movement was crafted to transform an everyday product into a memorable visual experience. This project showcases Converge Digitals' expertise in producing premium commercial advertisements that combine creative direction, motion graphics, and cinematic editing. The Challenge - Design a luxury-inspired advertisement for a consumer watch that stands out in today's fast-moving social media landscape. The objective was to create a commercial that captures attention within seconds while communicating elegance, precision, and premium craftsmanship without relying on dialogue. Creative Approach- We developed the concept around the idea that time is not only measured—it is experienced. The visual language combines cinematic product cinematography, kinetic typography, dynamic motion graphics, and seamless editing to create an advertisement that feels modern, energetic, and emotionally engaging. Every element was intentionally designed to reinforce the brand's identity and leave a lasting impression. Services Delivered- -Creative Direction -AI-Assisted Concept Development -Motion Graphics Design -Commercial Video Editing -Product Animation -Color Grading -Sound Design -Brand Storytelling -Social Media Advertisement Project Outcome- The final commercial demonstrates how creative storytelling and motion design can elevate everyday products into premium brand experiences. The project highlights Converge Digitals' ability to deliver visually striking advertisements optimized for digital platforms, social media campaigns, and modern brand marketing. Skills- Motion Graphics Creative Direction Video Editing Film making creative director creativeaiflow Tools - DaVinci Resolve Google flow Chat gpt Disclaimer This is an independently created spec commercial produced exclusively for portfolio purposes. It is not affiliated with, endorsed by, commissioned by, or created in partnership with Sonata or any associated entities. All trademarks, logos, and product rights belong to their respective owners.
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One8 Footwear – Premium Product Film - showcase campaign This independently created spec commercial reimagines One8 Footwear through a premium cinematic lens, showcasing how visual storytelling can transform a product into a memorable brand experience. The campaign emphasizes craftsmanship, timeless design, and performance by combining luxury-inspired cinematography, dynamic editing, and modern creative direction. Every frame was designed to highlight the product's details while creating an emotional connection with the audience. The Challenge- Develop a premium product advertisement that communicates quality, confidence, and style within a short-form digital format. The objective was to create a commercial that captures attention instantly while presenting the footwear as more than a product—positioning it as a lifestyle statement. Creative Approach- Our concept centered on the idea of "Bold by Design. Timeless by Choice." Using cinematic close-ups, controlled lighting, smooth camera movement, and rhythm-driven editing, we created a luxury-inspired advertisement that celebrates craftsmanship and premium aesthetics. The final film was designed specifically for modern digital platforms where impactful storytelling is essential for audience engagement. Services Delivered- -Creative Direction -AI-Assisted Concept Development -Commercial Video Production -Product Cinematography -Cinematic Video Editing -Color Grading -Sound Design -Brand Storytelling -Social Media Advertisement Project Outcome- The final commercial demonstrates Converge Digitals' ability to craft visually compelling product advertisements that combine cinematic storytelling with modern creative workflows. The project highlights our expertise in producing premium commercial content designed to increase brand appeal and capture attention across digital platforms. Skills- creative Direction commercial Video Production video Editing creativeaiflow Tools- DaVinci Resolve Adobe Photoshop Midjourney Chatgpt Google flow Disclaimer This is an independently created spec commercial produced exclusively for portfolio purposes. It is not affiliated with, endorsed by, commissioned by, or created in partnership with One8, Virat Kohli, or any associated entities. All trademarks, logos, and product rights belong to their respective owners.
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