Constantina Kokenes
Creative Strategist & Senior Copywriter
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Constantina is building their profile!
Led messaging strategy and asset development for a major sustainability initiative. Helped reposition the Member’s Mark private label to reflect Sam’s Club’s long-term sustainability efforts.
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Developed creative messaging for a full Kevin Hart takeover across paid social, email, and video. Results: 320M impressions, $1.13M in visit revenue, and 57M reach across channels.
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At Canva's flagship annual event, we brought the integration to life in person. I wrote copy across on-site postcards, stickers, a motion loop, a canned demo, and post-event emails — all anchored to a single through-line: "Go from create to campaign."
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Launched Sam’s Club’s first-ever Super Bowl commercial spotlighting its Scan & Go feature. The campaign generated 4B+ impressions, 38K app downloads, 42K social mentions, and 207K new memberships.
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Top tech partners needed a toolkit that could actively drive acquisition, revenue, and retention. I wrote copy for a modular Partner Growth Toolkit and accompanying assets including email templates, digital ads, and social, keeping messaging tightly aligned to shared value propositions across every channel. Built on a rolling timeline, the work continued to evolve through ongoing feedback and brief updates with the marketing lead.
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As one of the most recognizable names in food delivery, DoorDash needed a dedicated creative team to elevate its email and in-app marketing. I served as the lead writer, responsible for crafting high-performing, persona-driven messaging that aligned with business goals and user behavior. My work spanned onboarding, retention, upsell, and promotional campaigns focused on clarity, conversion, and user delight.
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ADT, a 150-year-old security brand, needed help making a splash in the world of TikToks, Reels, and trending tweets. As lead writer for both organic and paid social, I redefined the brand’s social persona and built a full content playbook from editorial calendars to custom posts that leaned into cultural moments and trending audio.
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Led UX copy and content strategy for Groundfloor’s mobile app and website redesign, translating complex investment concepts into clear, customer-focused experiences. Partnered with Product and Design teams to refine user journeys, landing pages, and in-app messaging, contributing to increased adoption, retention, and investor growth.
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