Complete Brand Identity Design: Logo, Guidelines & MockupsComplete Brand Identity Design: Logo, Guidelines & Mockups
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Timothy's avatar
The ABLE system looks really tight, Mehdi. That A mark with the arch works hard, it reads at app icon size and still feels confident blown up on the phone case. The orange to blue gradient family is a bold pick. Did the client brief you toward orange, or did you push the palette?
Mehdi's avatar
I'm glad you liked it! The work was 100% my art direction, client gave all the freedom!
Mahmudul's avatar
Good branding
Mehdi's avatar
Thanks Mate!
Mahmudul's avatar
You are welcome
Rafee 's avatar
The orange palette is consistent across all the mockups.
Mehdi's avatar
yeah, it's one of the principal brand colors!
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