This is a concept cereal branding project aimed for kids age 4-10 with the idea that having breakfast is a quest. For this project i went with a hand drawn illustration and also made a custom logo for the brand.I chose colors which are not normally found in the cereal to make it stand out.
What happens when typography refuses to stay inside the grid?
BREAK THE GRID — an AI-generated visual experiment combining oversized lettering, torn-paper textures and bold colour. The words become the action: bending, tearing and breaking through the layout.
Controlled structure or creative chaos—which draws you in?
Treating the handwritten title as part of the artwork rather than a label on top is the right call. Email designers fight the same battle with hero images: text baked into the picture looks great until an inbox blocks images. Which came first for you, the lettering or the collage?